About us: Keep Moving 永不止步
ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of Going Beyond Oneself into everyone's daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Job Responsibilities:
Influencer Development and Partnership Expansion
- Responsible for developing and maintaining the company's brand influencer resources on the TikTok platform in Indonesia.
- Proactively identify influencers in fields such as sports, basketball, and badminton to establish long-term partnerships.
- Responsible for influencer recruitment, screening, negotiations, contract signing, and partnership execution.
- Continuously expand the pool of high-quality influencers and MCN agency resources in line with the brand's monthly goals.
Affiliate Business Management
- Responsible for the planning and execution of the TikTok Shop Affiliate Program.
- Encourage influencers to participate in affiliate sales programs to increase the number of collaborations and improve output efficiency.
- Develop influencer commission policies and incentive mechanisms to boost their enthusiasm for collaboration.
- Monitor the entire process, including product selection, product tagging, content publishing, and live-stream sales.
Influencer Operations and Relationship Management
- Establish a tiered influencer management system to categorize and manage top influencers, high-potential influencers, and long-tail influencers.
- Regularly maintain relationships with influencers to increase repeat collaboration rates and ensure long-term partnership stability.
- Maintain strong working relationships with MCN agencies and TikTok KAMs to secure high-quality influencer resources.
Data Analysis and Performance Improvement
- Monitor the effectiveness of influencer collaborations, including but not limited to: GMV, sales orders, video views, conversion rate (CVR), ROI, and ROAS.
- Optimize influencer collaboration strategies based on data performance to increase overall sales output.
- Regularly produce influencer collaboration analysis reports and business reviews.
Requirements:
- Bachelor's degree or higher; preferably in marketing, e-commerce, business management, or related fields.
- At least 2 years of experience in influencer partnerships, affiliate marketing, or business development on TikTok, Shopee, Lazada, or related e-commerce platforms; familiarity with the Indonesian TikTok ecosystem and TikTok Shop's operational model.
- Familiarity with TikTok Affiliate, influencer-driven sales, and live-streaming e-commerce business models, as well as the operational models of MCN agencies and influencer collaboration processes.
- Ability to independently source influencers and conduct business negotiations; capable of independently handling influencer recruitment, collaboration execution, and performance tracking.
- Candidates with access to local Indonesian influencer or MCN resources are preferred (especially those with experience in sports, fashion, or consumer goods brands).
- Proficient in using office software such as Excel and Google Sheets; able to analyze influencer collaboration data and develop optimization strategies.
- Goal-oriented, with strong execution skills, ability to work under pressure, and teamwork skills; excellent interpersonal and business negotiation skills.
