Home Consumer Research Expert
Home Consumer Research Expert
pt xlsmart telecom sejahtera tbk10-12 Years
- Posted 2 hours ago
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Job Description
Description
Job Description
Job Description
- Design and manage end-to-end consumer research projects, including Brand Health Tracking, Customer Satisfaction/NPS, Usage & Attitude (U&A), and concept evaluation.
- Build the capabilty to monitor competitive activities to identify opportunities, risks, and business implications.
- Analyze and translate research findings into actionable insights and strategic recommendations.
- Collaborate with cross-functional stakeholders to establish and strengthen the Home Consumer Research function, including research processes, governance, and vendor management practices.
- Bachelor's degree in Psychology, Economics, Statistics, Computer Science, or related field.
- Min. 10 years of experience in Consumer Insights / Market Research. Background in ISP, Telco, Tech / Digital Services is preferred.
- Expertise in consumer research methodologies, including end-to-end research project management.
- Strong analytical and critical thinking skills, with the ability to communicate insights clearly through compelling storytelling and presentations
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Key Skills
Consumer research methodologies
NPS
Concept evaluation
End-to-end research project management
Research processes governance
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