Head Sales Distribution

PT Suara Visual Indonesia (SVI), a national distributor of world-class musical instruments and professional audio brands (Roland, Boss, LD Systems, Universal Audio, and more), is seeking aHead of Distributionto lead, sustain, and expand our dealer network across Indonesia.

In today's sluggish economy, we're looking for a strategic and hands-on leader who can strengthen relationships with our existing network of music stores, while entering modern markets and building new sales channels for both traditional and contemporary music gear.

We arenotlooking for an old-school industry insiderwho simply recycles the same outdated playbook. We welcome bold thinkers with a fresh perspectiveespecially those from consumer electronics, IT, or FMCG sectorswho are ready to challenge the status quo and build a future-ready distribution model.

Who We're Looking For:

• A proven leader with successful experience in managing consumer electronics, IT, or FMCG distribution networks (Please do not apply if you don't have sales management background)
• Someone who has built or scaled dealer networks and distribution systems
• A strategic thinker and system builder with strong sales execution capabilities
• Passionate about musical instruments and pro audio, even if not from the industry
• Familiar with both traditional retail and modern channel (offline and online)
• Able to develop a scalable infrastructure that supports onboarding future brands
• Open-minded, data-driven, and unafraid to transform legacy systems

Key Responsibilities:

• Maintain and grow the current dealer base nationwide
• Identify and open new market channels and territories
• Develop and implement scalable distribution systems and incentive structures
• Build a future-ready distribution framework capable of onboarding additional product lines or brand portfolios
• Collaborate with brand principals to achieve sales and visibility targets
• Must be able to manage PSI
• Analyze performance and market trends to proactively adjust strategies

About SVI:

SVI is one of Indonesia's leading distributors of musical instruments and pro audio equipment, with an extensive dealer network and a growing retail footprint. We represent global brands and work with musicians, studios, and installers across the country.