Head Product Proposition

We're Hiring: Head of Product Proposition (Home Broadband)

Industry: Telecommunications
Location: Jakarta, Indonesia
Employment Type: Permanent

We are currently representing one of Indonesia's leading telecommunications companies in its search for aHead of Product Propositionto lead the strategy and commercialization of its Home Broadband portfolio.

This is a leadership opportunity for professionals passionate about building winning products, driving commercial performance, and shaping the future of fixed broadband services. The successful candidate will own the end-to-end product lifecycle, from strategy and pricing to portfolio optimization and customer value creation.

Key Responsibilities:

• Develop and execute the overall product strategy for Home Broadband services, ensuring sustainable business growth and profitability
• Own the end-to-end product lifecycle, including product roadmap, pricing strategy, portfolio management, P&L, and market positioning
• Drive customer acquisition, ARPU growth, and long-term portfolio performance through competitive product propositions
• Analyze market trends, customer insights, and competitor offerings to identify new growth opportunities
• Lead product innovation initiatives to enhance customer experience, engagement, and retention
• Oversee both Fiber and Fixed Wireless Access (FWA) product portfolios to maximize commercial performance across different customer segments
• Collaborate closely with Sales, Commercial, Marketing, Channel, Digital, and Network teams to ensure successful go-to-market execution
• Monitor product performance, customer behavior, and commercial KPIs to continuously optimize product offerings

Ideal Candidate Profile:

• Proven experience in Product Management, Product Proposition, Product Marketing, Commercial Strategy, or Portfolio Management within the telecommunications industry
• Strong understanding of Home Broadband, Fiber-to-the-Home (FTTH), Fixed Wireless Access (FWA), or related connectivity products
• Demonstrated experience managing product P&L, pricing strategy, commercial performance, and portfolio optimization
• Strong commercial acumen with the ability to translate market insights into successful product strategies
• Experience leading cross-functional initiatives involving Product, Sales, Marketing, Network, and Customer Experience teams
• Excellent analytical, strategic thinking, stakeholder management, and leadership capabilities
• Strong communication and presentation skills with the ability to influence senior stakeholders

Why Consider This Opportunity

• Lead one of the company's most strategic consumer business portfolios
• Shape product strategy for millions of broadband customers across Indonesia
• Drive innovation across Fiber and FWA products in a highly competitive market
• Work alongside senior commercial and technology leaders to influence long-term business growth
• Be part of a dynamic organization undergoing significant transformation and market expansion

If you have a passion for product strategy, commercial excellence, and creating market-leading broadband propositions, we'd be happy to have a confidential discussion with you.