We are looking for an experienced Head of Region to lead business growth across the assigned territory. In this role, you will oversee regional sales execution, strengthen distributor partnerships, develop high-performing sales teams, and drive sustainable business expansion across General Trade and key retail channels.
Key Responsibilities
- Drive sales performance and ensure achievement of regional business objectives.
- Manage and expand the distributor network while improving the performance of existing business partners.
- Lead, coach, and develop the regional sales organization, including Area Sales Managers, Supervisors, and Sales Executives.
- Design and execute territory plans to increase market coverage, distribution, and sales productivity.
- Build long-term relationships with distributors, key customers, and strategic trade partners.
- Monitor market trends, customer behavior, and competitor activities to identify growth opportunities and business risks.
- Review sales performance, analyze business data, and provide actionable recommendations to improve results.
- Prepare regular business reviews, sales forecasts, and performance reports for management.
- Ensure effective planning and efficient utilization of regional resources and budgets.
- Maintain professional communication with local and international stakeholders.
Requirements
- Bachelor's degree in Business, Marketing, or a related discipline.
- Minimum 2 years of experience as a Regional Business Manager, Branch Manager, or equivalent leadership role within the FMCG/Retail industry.
- Strong understanding of General Trade and distributor management.
- Proven track record of delivering sales growth and leading regional expansion initiatives.
- Strong leadership, coaching, and people management capabilities.
- Excellent communication skills with professional English proficiency.
- Data-driven, commercially minded, and capable of making strategic business decisions.
- Willing to travel frequently across the assigned region.
