Head of Marketing (Real Estate/Property)
About us:
Medor is a leading recruitment partner in Indonesia and Asia-Pacific, bringing over a decade of experience. We specialize in finding top talent that aligns with company culture and expectations, utilizing thorough assessments to ensure the best fit. Our expertise covers all hiring levels across industries such as IT, construction, logistics, and finance.
About the customer:
Our customer is a Bali-based real estate and property management company specializing in vacation rental investments, professionally managed villas, and end-to-end property solutions. The company supports property owners, investors, renters, and guests through innovative technology, hospitality expertise, and a strong understanding of the Bali property market. With a growing portfolio and a focus on delivering seamless property experiences, they continue to develop solutions that connect people with high-quality real estate opportunities.
Job Summary:
The Head of Marketing will lead and drive the company's overall marketing strategy and execution. This role will be responsible for a team of 15 people, developing growth strategies, managing marketing performance, optimizing lead generation channels, and strengthening the company's brand presence across multiple markets. This is a fully onsite in Canggu, Bali, reporting directly to the CEO.
Responsibilities:
1. Marketing Strategy & Execution
- Develop, own, and implement a comprehensive annual and quarterly marketing strategy aligned with company goals and target customer segments (real estate buyers, property owners, renters, and vacation guests).
- Plan and execute multi-channel marketing campaigns including content marketing, social media, email, SEO, SEM/PPC, influencer, CRM marketing, PR, and offline activities.
- Develop go-to-market strategies for new products, services, and geographic markets.
2. Budget & Resource Management
- Plan, manage, and optimize the marketing budget to maximize ROI; track spend vs. performance monthly.
- Allocate resources and select tools/vendors to achieve marketing objectives efficiently.
- Prepare regular budget and performance reports for the executive team.
3. Team Leadership & Development
- Hire, lead, mentor, and develop the marketing team; identify and fill departmental skill gaps according to business needs.
- Conduct regular performance reviews and set clear KPIs and development plans for each team member.
- Oversee the onboarding and evaluation of marketing contractors/agencies as required.
4. Lead Generation & Performance Marketing
- Collaborate with sales, product, and operations teams to set clear monthly lead targets for each business unit (Real Estate, Property Management, Vacation Rental).
- Build and optimize lead generation funnels to deliver a consistent flow of qualified leads to sales teams.
- Implement marketing automation and CRM strategies to nurture leads and maximize conversion.
5. Brand Building & Communications
- Develop and maintain a strong, consistent brand identity across all channels and touchpoints.
- Ensure all marketing assets (website, brochures, ads, presentations) are on-brand and high-converting.
- Oversee the production of creative assets and supervise external agencies/designers as needed.
6. Data Analysis & Reporting
- Establish and track key marketing KPIs, including leads generated, conversion rates, CAC, ROI, organic and paid traffic, brand reach, and engagement.
- Analyze campaign and channel performance; deliver actionable insights and regular reports to the founders/CEO.
- Use A/B testing and other optimization techniques to improve marketing effectiveness.
7. Market & Competitor Intelligence
- Continuously monitor industry trends, customer needs, and competitor strategies.
- Identify new marketing opportunities, growth channels, and potential threats; advise management accordingly.
8. Partnerships & PR
- Develop and manage relationships with industry partners, influencers, and media to expand reach and improve reputation.
- Represent the company at industry events, conferences, and networking opportunities.
9. Internal & Cross-Functional Collaboration
- Work closely with product, operations, sales, and customer support teams to ensure alignment of messaging and initiatives.
- Act as a bridge between marketing and other departments to support business objectives and improve communication flow.
10. Other
- Perform other related duties as assigned by the CEO/founders to support business growth.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience in a senior marketing leadership role, preferably as Head of Marketing, Marketing Director, or similar position.
- Strong experience developing and executing comprehensive marketing strategies across multiple channels.
- Proven experience managing and developing marketing teams.
- Experience in performance marketing, lead generation, CRM, SEO, SEM/PPC, and digital marketing campaigns.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Experience managing marketing budgets and optimizing resources for maximum ROI.
- Excellent leadership, communication, and stakeholder management skills.
- Experience in real estate, property management, hospitality, travel, or related industries is highly preferred.
- Fluent in English, both written and spoken.
- Willing to work fully onsite in Canggu, Bali.
For this position, the client's budget is between IDR 30.000.000 - 50.000.000 /month
For Expatriates candidates will be provided a working KITAS
