Head of Marketing

Company Description PT. Magnolia Tumbuh Bersama is an emerging Food & Beverage company founded in 2023, focused on delivering exceptional dining experiences in the restaurant industry. The company is built on operational discipline and scalable brand development, aiming to grow sustainably while maintaining high service standards. Its key branch is located in Cianjur, West Java, where teams collaborate closely to build strong, customer-centered brands. Magnolia's culture is anchored in CORE VALUES of Respect & Empathy, fostering a supportive and inclusive work environment for all team members.

Role Description The Head of Marketing is a full-time, on-site role based in Malang, responsible for leading all marketing activities for PT. Magnolia Tumbuh Bersama. This role oversees the development and execution of marketing strategies that grow brand awareness, drive customer acquisition, and support sales performance for the company's F&B concepts. Day-to-day responsibilities include planning and managing marketing campaigns, directing market research initiatives, coordinating promotional activities, and aligning marketing plans with business goals. The Head of Marketing collaborates closely with operations and sales teams, manages relationships with external partners and media, and ensures consistent brand messaging across all channels. This position also mentors and develops the marketing team, establishes performance metrics, and reports on campaign outcomes to senior leadership.

Qualifications

• Strong strategic marketing skills, including Market Planning and Marketing Management, with experience leading brand growth in F&B or related industries.
• Ability to conduct and interpret Market Research to inform data-driven decisions, customer insights, and competitive positioning.
• Proven experience collaborating with Sales teams to align marketing initiatives with revenue targets and customer retention strategies.
• Public Relations skills to manage brand reputation, media relations, and community engagement activities.
• Demonstrated leadership experience, including team management, coaching, and cross-functional collaboration.
• Excellent communication skills in en_US and Bahasa Indonesia, both written and verbal.
• Strong analytical, budgeting, and project management abilities, with proficiency in digital marketing tools and social media platforms.
• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced qualifications are an advantage.
• Experience in the restaurant or wider F&B sector is highly beneficial, with familiarity in building scalable, customer-centric brands.