Head of Marketing

The Head of Marketing is responsible for leading the execution of the company's marketing strategies, ensuring strong synergy between the Marketing and Creative teams, and optimizing all marketing activities to strengthen brand awareness, customer engagement, and sales growth across SHAFIRA & ZOYA.

Responsibilities :

Strategic Execution

Translate the Marketing Manager's vision and strategy into tactical quarterly marketing campaigns and initiatives.

Operational Oversight

Coordinate workflows across the Marketing and Creative teams, while overseeing and conducting quality control on campaign outputs to ensure consistency with the brand DNA.

Campaign Management

Lead the planning and execution of nationwide marketing campaigns and activations, including Mitra Gatherings, Trunk Shows, and other brand events.

Performance & KPI Management

Ensure the team's key performance indicators (KPIs), including engagement rate and O2O conversion, are achieved in line with quarterly targets.

Stakeholder Liaison

Serve as a key communication bridge between management, Sales, Operations, Marketing, and Creative teams to ensure alignment and effective execution.

Qualifications :

1. Minimum Bachelor's degree (S1) in Marketing, Business, Communications, or a related field.
2. Minimum 2 years of leadership experience in Marketing, preferably within the Fashion, Retail, Lifestyle, or Marketing Agency industry.
3. Proven experience in leading teams and managing marketing campaigns from concept to execution.
4. Strong understanding of Brand Marketing, Digital Marketing, Omnichannel Strategy, CRM, Event Marketing, and Consumer Journey.
5. Comfortable working with quarterly targets and KPI-driven performance metrics.
6. Strong understanding of the modest fashion industry, market trends, and consumer behavior.
7. Strong leadership, communication, project management, and cross-functional collaboration skills.

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Head of Marketing _Full Name