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APP Group

Head of Marketing Communications

8-10 Years
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  • Posted 19 hours ago
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Job Description

At APP Group, our innovation drives opportunity, making us your gateway to a career that champions inclusivity, growth and sustainable future.

Why Join Us

  • Work with international teams and gain valuable experience in a diverse and dynamic global finance environment.
  • Be part of a leading company in the paper production industry, known for its commitment to sustainability and innovation.
  • Engage in complex financial analysis and reporting that supports strategic decision-making and drives business success.

What You Will Experience:

  • Develop and implement a comprehensive marketing strategy for the Paper & Packaging Business Unit, with a focus on international B2B as well as some portion of B2C markets
  • Lead traditional marketing initiatives including trade shows, exhibitions, and print campaigns
  • Drive digital marketing activities such as website content, social media, email marketing, and online advertising
  • Create and manage sales support tools including brochures, catalogues, presentations, and case studies
  • Collaborate with product and sales teams to support new product launches and promotional campaigns
  • Conduct market research to monitor trends, customer insights, and competitor activities
  • Manage marketing budgets and coordinate with external vendors and agencies
  • Track and report on marketing performance, campaign ROI, and key metrics

Job Requirements:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's degree or MBA is a plus)
  • Min. 8 years of marketing experience, with at least 3–5 years in a senior or managerial role
  • Demonstrated success in international B2B marketing, ideally in the paper, packaging, or industrial sectors
  • Fluent in English; additional language skills (e.g. Mandarin) are an advantage
  • Willingness to travel internationally for trade shows and customer events

Submit your application and start a better tomorrow, today

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About Company

Job ID: 147334503