Head of Marketing B2B
Job Description
McEasy, a transportation management solution to simplify complex logistics operations. is looking for a Head of Marketing B2B to join our ever-growing team.
If you are a keen learner, self-driven, and looking to be a part of a team that is passionate with helping each other, we want to hear from you.
What will you do
- Define and execute B2B marketing strategy, brand, and positioning aligned to revenue goals
- Build and run multi-channel demand gen (content, SEO, paid, ABM, events) to drive qualified pipeline, owning the funnel from awareness through sales handoff
- Build, lead, and scale the SDR team — outbound strategy, target accounts, quotas, and comp, in partnership with Sales leadership
- Own end-to-end lead handling: qualification, routing, and follow-up cadence, ensuring a clean handoff from marketing and SDRs into Sales
- Own marketing and pipeline budget, reporting on ROI, CAC, and funnel conversion
- Partner with Sales, Product, and Customer Success on go-to-market alignment and messaging
- Hire, coach, and grow a team spanning marketing and SDRs as the org scales
Qualification:
- 8+ years in B2B marketing, with at least 3+ years in a senior/leadership capacity
- Proven experience owning both marketing demand gen and an outbound/SDR function (or direct, hands-on exposure to both)
- Track record of building and scaling pipeline in a B2B SaaS environment
- Strong grasp of the full commercial funnel — comfortable being measured on pipeline and revenue influence, not just marketing activity
- Experience managing and scaling teams (both marketing and sales-adjacent functions)
- Data-driven: fluent with CRM/marketing automation tools (e.g., HubSpot, Salesforce, Outreach/Salesloft) and comfortable owning funnel metrics and reporting
Ready to make a difference Join our team and be part of something extraordinary. Apply now!
