Head of Home Brand & Marketing (Telecommunication & FTTH Company)

We are representing one of Indonesia's leading digital connectivity and home services providers as they continue to accelerate growth across broadband, home connectivity, digital lifestyle, and entertainment solutions.

As part of its next phase of growth, the company is seeking an experienced Head of Home Brand & Marketing to lead brand strategy, customer acquisition marketing, and integrated campaign execution across its Home Business portfolio.

This role is responsible for shaping and executing the overall brand and marketing strategy for the Home Business segment, ensuring strong market positioning, sustainable customer growth, and enhanced brand equity.

The successful candidate will drive end-to-end marketing initiatives covering brand development, customer acquisition, campaign management, digital marketing, media planning, and performance optimization across both online and offline channels.

• Define and drive the Home Business brand strategy aligned with corporate objectives and market opportunities

• Strengthen brand positioning across broadband, home connectivity, digital services, and emerging home technology solutions

• Lead brand architecture, messaging frameworks, and customer value proposition development

• Develop and execute customer acquisition strategies to drive subscriber growth and market penetration

• Design and implement integrated marketing campaigns to support commercial objectives and revenue growth

• Optimize customer acquisition funnels across digital and offline channels

• Drive performance marketing initiatives focused on lead generation, conversion, and customer acquisition efficiency

• Lead end-to-end campaign planning, execution, measurement, and optimization

• Establish marketing KPIs and performance measurement frameworks

• Monitor campaign effectiveness, ROI, customer engagement, and market response

• Utilize customer insights and market analytics to continuously improve marketing effectiveness

• Oversee digital marketing strategy across paid media, owned channels, social media, content, and customer engagement platforms

• Drive traffic growth, customer engagement, and digital conversion performance

• Ensure consistent customer experience and brand presence across all marketing touchpoints

• Manage relationships with creative agencies, media partners, digital platforms, research firms, and external vendors

• Collaborate closely with Product, Sales, Customer Experience, and Commercial teams to align marketing initiatives with business priorities

• Lead campaign governance and ensure efficient execution across internal and external stakeholders

• Bachelor's Degree in Business, Marketing, Management, Communications, or related disciplines

• Master's Degree is preferred

• Minimum 12 years of experience in Marketing, Brand Management, Growth Marketing, or Commercial Marketing

• Strong preference for candidates from:

• Telecommunications
• Internet Service Providers (ISP)
• Digital Consumer Businesses
• Technology Platforms
• E-Commerce
• FMCG
• Subscription-Based Services
  
  

• Proven experience managing large-scale consumer marketing campaigns and customer acquisition programs

• Strong experience in brand strategy, media planning, and integrated marketing communications

• Demonstrated success in customer acquisition and growth marketing initiatives

• Experience managing marketing budgets, agencies, and performance marketing programs

• Strong analytical capability with experience utilizing customer insights and marketing data for decision-making

• Brand Awareness & Brand Equity Growth

• Customer Acquisition Performance

• Marketing ROI & Campaign Effectiveness

• Digital Engagement & Traffic Growth

• Subscriber Growth Contribution

• Lead Generation & Conversion Performance

• Marketing Cost Efficiency

• Strategic Leadership

• High-Performance Mindset

• Growth Orientation

• Commercial & Business Acumen

• Customer-Centric Thinking

• Cross-Functional Collaboration

This opportunity is ideal for senior marketing leaders who thrive in fast-paced consumer businesses and are passionate about building strong brands, driving customer growth, and delivering measurable business impact through innovative marketing strategies.