Head of Growth Marketing

Location: Remote

Working Hours: Full-time, 40 hours per week (8:00am–4:00pm UK time)

About the Role

We're looking for an experienced Head of Growth Marketing to lead our marketing function and drive business growth through data-driven marketing strategies.

In this role, you'll be responsible for growing learner acquisition, applications and enrolments across paid, organic and owned channels. Working closely with the CEO and Head of Operations, you'll develop and execute marketing strategies, oversee campaign performance, and lead a high-performing marketing team.

This is a hands-on leadership role, ideal for someone who enjoys combining strategic thinking with execution and thrives in a fast-paced, results-driven environment.

What You'll Be Doing

1. Develop and execute marketing strategies that support business growth.
2. Own learner acquisition across paid advertising, SEO, email marketing and social media.
3. Plan, launch and optimise marketing campaigns to maximise performance and return on investment.
4. Improve the entire marketing funnel, from lead generation through to learner enrolment.
5. Identify new growth opportunities through testing, experimentation and market analysis.
6. Oversee website, landing page and conversion rate optimisation.
7. Manage SEO strategy and improve organic visibility.
8. Monitor campaign performance, analyse data and turn insights into action.
9. Ensure accurate tracking, attribution and reporting across all marketing activities.
10. Manage marketing budgets and optimise marketing spend.
11. Lead, coach and develop the marketing team through regular feedback and performance management.
12. Collaborate with internal teams and external partners to deliver marketing initiatives that drive business results.

What We're Looking For

1. 7+ years experience in growth, digital or performance marketing.
2. At least 2 years experience leading or managing a marketing team.
3. Excellent written and spoken English.
4. Strong hands-on experience with Google Ads and Meta Ads.
5. Excellent understanding of SEO and organic growth strategies.
6. Experience using Google Analytics, Google Tag Manager and marketing reporting tools.
7. Experience improving landing page performance and conversion rates.
8. Experience with email marketing platforms and customer journey automation.
9. Experience managing marketing budgets and measuring ROI.
10. Strong analytical and commercial thinking.
11. Excellent organisational and stakeholder management skills.
12. The ability to balance strategy with hands-on execution.

What Success Looks Like

You'll be measured on your ability to deliver meaningful business growth through marketing, including:

1. Lead generation
2. Application volume
3. Cost per Lead (CPL)
4. Conversion rates
5. Marketing-attributed enrolments
6. Marketing ROI
7. Campaign performance
8. Team performance and delivery

If you're passionate about growth marketing, enjoy solving problems with data, and want the opportunity to shape the future of a growing business, we'd love to hear from you.

Please ensure your application is completed in full, as incomplete applications may not be considered.

Shortlisted candidates may be invited to complete one or more assessments as part of the recruitment process. These may include skills assessments, English proficiency assessments, and/or an audio sample.

Due to the high volume of applications we receive, only shortlisted candidates will be contacted. If you do not hear from us within 15 business days of submitting your application, please assume that your application has not been successful on this occasion.

About My Free Course

My Free Course partners with UK colleges to help adults access funded online learning. Our mission is to connect individuals with government funded learning opportunities by partnering with colleges, providing guidance and support to help every learner succeed. Our team works closely with learners from the moment they apply until they're fully enrolled. We focus on clarity, accuracy, and a smooth learner experience - and we're expanding our team.