Head of Go-To-Market & Channel Strategy

About The Role

This role leads the formulation and execution of go-to-market and channel strategies to drive sustainable growth, market penetration, and commercial effectiveness.

Key Responsibilities

• Develop and execute comprehensive go-to-market and channel strategies aligned with overall business objectives.
• Lead channel expansion, partner strategy, and rollout planning across regions and segments.
• Optimize channel performance through data analysis, market intelligence, and continuous performance reviews.
• Define governance frameworks, KPIs, and operating models for channel management.
• Collaborate with Sales, Marketing, Product, and Operations to ensure execution alignment.
  
  

Requirements

• Bachelor's degree in Business, Marketing, or a related discipline; MBA is an advantage.
• Minimum 10 years of experience in go-to-market strategy, channel management, or commercial planning.
• Strong experience managing direct and indirect sales channels, including partners and distributors.
• Demonstrated success in launching new products or market expansions.
• Strong commercial acumen with advanced analytical and strategic planning skills.
• Ability to influence senior stakeholders and drive execution across multiple teams.