Be part of something bigger. Decode the future.
At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that we can develop solutions that deliver enjoyable and sustainable living together.
For more than one hundred years now, weve been working at the forefront of shaping lives for the better, developing products that meet peoples demands in terms of taste, care, and well-being. But as consumer needs and wants to continue to evolve, we have even more work to do.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.
Join us in our exciting quest to build a future home!
All about the role:
We are seeking a dynamic and strategic D2C & E- commerce Manager who will be a strong contributor in developing and growing our Direct-to-consumer (D2C) sales. You will be part of the Country Leadership team and lead our D2C & E-commerce team on an exciting journey to drive growth and create a unique experience for our consumers.
Our mission is to Shape living for the better, providing exceptional experiences at every stage of the consumer journey with a sustainable business model.
The D2C Ecom team is primarily responsible for the direct-to-consumer (D2C) business through Electrolux.com, E-commerce marketplace partners (Tokopedia, Shopee, Lazada, Blibli, JD.id), and focused channels (partnerships, warehouses, contact center, staff and friends& family sales). Ecom is a pivotal growth engine for the Thailand market.
You are an expert in driving D2C e-commerce business in Marketplaces and Branded webstores in Indonesia Market. You have experience working in a multinational company, with functional stakeholders (especially with our E-commerce Regional team, based in Bangkok).
What youll do:
- Lead, mentor, and develop your team to drive growth and create differentiation to our consumers in their online purchasing journey
- Drive transformation initiatives, focusing on operational excellence, data driven decisions, and unique consumer experience through our innovation and brand
- Oversee the full P&L by optimizing volume, mix and expenses (up to Ebit level)
- Define and deploy Strategic and Joint Business Plan with our online partners with mid-term vision
- Experiment and deploy initiatives in liaise with the E-com regional team
Key activities
Ecommerce performance
- Achieve and exceed sales targets and increase online market share (GFK)
- Monitor and analyze Weekly/Monthly Ecommerce performance, gathering insights from the teams and define priority actions
- Collect and analyze data from online platforms (in cooperation with Ecommerce Analytics & BI)
- Guide and direct the team to build activation plans for growth, in coordination with the Regional E-com team and Marketing teams
- Manage product and service offerings, working with the Product Lines team to create the best assortments by platform and product categories (e.g. pricing, product information, SKU management, after-sales support, inventory)
- Provide market intelligence and monitor consumer trends
Ecommerce Content/Campaigns
- Execute and optimize planned promotions, configuring eCommerce websites, and requesting content updates based on previous learnings to ensure optimization of sales and margin for the channel
- Monitor promotions daily, working closely with marketing to fine-tune and drive conversion
- Collaborate with internal teams & agencies on ROI optimization for off-site/on-site activities
- Implement and monitor aligned pricing strategies defined by the Product line teams
Operational Excellence
- Provide sales plan and forecast monthly to the Sales operation team (Demand and Supply planning)
- Support projects on optimization & automation of logistics & operations (especially through digitalization and CRM)
- Continuously seek opportunities to simplify processes and enhance team to focus on what matters most
Platforms/Brands Partnerships
- Lead key account negotiations with the team
- Develop and execute Joint-Business-Plans (JBP) with key accounts, closely steering the team to deliver milestones
- Represent Electrolux at meetings and/or special functions whenever necessary
Who you are:
- Minimum bachelors degree (masters degree preferable)
- Minimum 5 years of relevant experience preferably gained in household appliances or from FMCG and/or appliance industry in online D2C Indonesia; 3 years of which in a managerial level. The candidate fwith top Chinese brand experiences is a plus
- Strong business acumen, with understanding of both online and offline businesses
- Good command in English, with experience working closely with regional stakeholders
- Leadership: Team & Relation building, Coaching, Implementation, Communication
- Customer Focus: Deep understanding of consumer behavior and customer-centric eCom strategies.
- Marketing Expertise: Good understanding in D2C marketing, including both online and offline channels.
- Selling skills: Negotiation, Sales Planning, Product Planning, Market intelligence
Core Competencies:
- International. You enjoy to work in a truly global environment and you like to deliver in cross-functional teams;
- Strategic. You have demonstrated strategic thinking, have strong analytical skills and ability to see the big picture;
- Business acumen. You have a proven track record of displaying strong business understanding and you are able to evaluate risks/opportunities making skilled business decisions;
- Team player. You have exceptional collaboration skills, proven ability to form strong cross-functional relationships with varying business partners;
- Good listener and communicator. You have great communication skills and you have the ability to convince, influence and motivate others in a complex matrix organization;
- Self-starter. You are keen for new experience, responsibility and accountability. You are self-driven, problem-solver with a proven track record of delivering great results;
- Agile. You like working in a fast moving environment, being open to new opportunities and evolving priorities and flexible in the way you deliver against strict deadlines and dealing with ambiguity. You manage every shifting priorities;
- Energy. You are passionate about what you do and able to transmit that energy to your team. Challenges are there to be overcome!
Where you&aposll be:
- You will be based in Jakrata office, Indonesia.
Benefits Highlights:
- Flexibility of work hours with hybrid work arrangement
- Discounts on Electrolux products and services.
- Medical & Hospitalization coverage.
As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.
Find out more:
- https://career.electroluxgroup.com/global/en
