Head of E-commerce (Indonesia)

Key Responsibilities

1. E-commerce Strategy & Goal Management: Based on company strategy, formulate Indonesia's

annual and medium-to-long-term e-commerce development plans, sales targets, and implementation

strategies. Build a data operations system to conduct market, competitor, and platform data analysis.

Oversee the e-commerce budget and ad spend, optimize return on investment, and ensure performance targets are met.

2. Full Platform Store Operations: Responsible for the overall operation of stores on mainstream

Indonesian e-commerce platforms, including product listing, page optimization, hero-product development, and improving store ranking/weight. Monitor core metrics such as traffic, conversion, and sales, continuously optimizing operational strategy to steadily improve store performance.

3. Marketing Campaigns & New Product Launches: Plan and execute platform mega-sales and

everyday promotional campaigns. Drawing on local Indonesian consumer habits, run livestreaming,

content marketing, and other online promotions to create viral hit products and increase online market

share.

4. Resource & Channel Development: Integrate internal and external resources including Indonesian

platforms, KOLs, MCNs, and distribution channels. Maintain official platform relationships to secure traffic and campaign support. Expand social commerce, distribution, and other diversified online channels to grow sales scale.

5. Team Building & Management: Responsible for building, training, day-to-day management, and

performance evaluation of the e-commerce team. Refine standard operating procedures, build a talent

pipeline, and create a high-performing operations team.

Qualifications

1. Experience: 5+ years of experience in end-to-end operation and team management of

e-commerce in the Indonesian local market; familiar with the local e-commerce market; experience in

FMCG or the food industry preferred. Familiar with local platform rules and consumer habits.

2. Capabilities: Strong business acumen, data analysis skills, and market insight. Able to precisely

manage operational pacing. Results-oriented with strong ability to execute against goals and solve

problems.

3. Resources: Deep experience in the Indonesian e-commerce market with rich local resources, including platform relationships, KOLs, and distribution channels. Strong resource-integration and business negotiation skills.