Head of Digital Performance Marketing

About the Role

Gentem is looking for a Head of Digital Performance Marketing to lead digital acquisition across Wall Street English, Genstarkids, and INDIES. This role sits at the intersection of marketing, technology, data, and commercial performance. You will be responsible for turning digital investment into measurable business results, from generating high-quality leads to improving conversion and customer acquisition efficiency.

Responsibilities

• Lead performance marketing across Google Ads, Meta Ads, and other paid media channels, with a strong focus on lead quality, acquisition efficiency, and ROI.
• Develop and execute SEO strategies to increase organic visibility, qualified traffic, and lead acquisition.
• Own website and landing page optimization, using customer behavior and conversion data to improve the digital customer journey.
• Build and improve measurement, tracking, attribution, and reporting to ensure marketing performance can be accurately evaluated.
• Continuously test and optimize campaigns, audiences, creatives, landing pages, and conversion journeys.
• Work closely with Sales to improve lead quality and conversion from digital leads into customers.
• Identify performance issues, investigate their root causes, and translate data into clear actions.
• Lead and develop the digital performance marketing function, setting clear priorities, standards, and performance expectations.

Qualifications

• Analytical and Curious: You naturally ask why You enjoy investigating problems, identifying patterns, and finding the underlying causes behind performance changes.
• Strong Performance Marketing Expertise: You have hands-on experience managing and optimizing paid acquisition across platforms such as Google Ads and Meta Ads, with a clear understanding of CAC, CPL, conversion rates, ROAS, and attribution.
• Commercially Minded: You understand that marketing performance is not just about clicks and traffic. You care about lead quality, conversion, customer acquisition cost, and ultimately revenue.
• Strategic and Hands-On: You can set the direction while still going deep into the numbers, campaigns, tracking, and customer journey when needed.

Ready to Build What's Next If you are excited about using technology, data, and performance marketing to drive real business growth, we'd love to hear from you. Apply now and help us build the next generation of digital growth in education.