Head of Digital Experience & DOOH

Key Responsibilities

• Lead and manage Digital Out-of-Home (DOOH) initiatives across the park.
• Develop and oversee AI Avatar initiatives to enhance visitor engagement.
• Manage digital content and ensure its relevance to the visitor experience.
• Develop and improve digital customer experience across the park.
• Manage digital advertising initiatives to support engagement and revenue generation.
• Monitor engagement, DOOH revenue, and visitor satisfaction to evaluate performance.
• Lead projects from planning through implementation while ensuring alignment with business objectives.

Qualifications

• Bachelor's Degree in Marketing, Digital Business, Communications, Technology, or a related field.
• Proven experience in digital experience, digital media, DOOH, content, advertising, or a related field.
• Strong business perspective and strategic thinking.
• Strong leadership, communication, and project management skills.
• Customer-centric mindset with strong problem-solving abilities.
• Innovative and adaptable, with an interest in emerging digital technologies and AI.
• Experience in managing digital projects and cross-functional teams.