Manage and optimize paid acquisition campaigns across Meta Ads, Google Search, LinkedIn Ads (when economically viable), and retargeting to drive qualified B2B opportunities
Develop and optimize the acquisition funnel, from ad campaigns and landing pages to lead capture, qualification, and CRM.
Collaborate with the IT team on landing page optimization to maximize lead conversion and potential across cold, warm, and hot audiences.
Improve lead qualification and qualified lead rates through continuous funnel and campaign optimization.
Conduct pain-point, audience, and market research to identify opportunities for campaign and creative performance improvement.
Develop and maintain source tracking, lead development, and performance measurement to ensure marketing activities are measurable and actionable.
Analyze campaign, funnel, and lead performance to identify insights and continuously improve the efficiency of Xander's inbound acquisition efforts.
Qualifications
Bachelor's Degree (S1) in Marketing, Business, Communications, or a related field.
4+ years of experience in Performance Marketing, Growth Marketing, Digital Marketing, or a related role, preferably with experience in B2B lead generation.
Proven experience managing Meta Ads and Google Search; experience with LinkedIn Ads and retargeting is a plus.
Strong understanding of marketing funnels, lead generation, CRM, conversion optimization, and qualified lead development.
Strong analytical and research skills, with the ability to translate campaign and market data into actionable insights. Good communication and collaboration skills, with the ability to work cross-functionally with Creative, IT, Sales, and other teams in a fast-paced environment.
