Growth Operations Specialist - Indonesian Market

I. Job Description

1. User Growth Operations for Indonesia's Sinking Market

Take charge of formulating and implementing user growth strategies for the internet market of sinking users in Indonesia, covering user acquisition, activation, and retention. Build and continuously optimize the growth funnel tailored to sinking users, iterate strategies based on data, and focus on improving key metrics such as CAC (Customer Acquisition Cost), LTV (Lifetime Value), and core conversion rates.

2. Insight and Localized Operations for Indonesia's Sinking Market

Conduct in-depth research on the behavioral habits, consumption preferences, and competitive landscape of sinking users in Indonesia (e.g., gameplay of local mainstream apps, user touchpoints). Develop differentiated growth strategies adapted to the sinking market; drive localized adjustments to product content, functions, and operational activities (e.g., adapting to local dialects, meeting the needs of sinking scenarios) to enhance the experience and stickiness of sinking users.

3. Growth Campaign Planning and Channel Operations

Design and execute online growth campaigns tailored to the characteristics of sinking users in Indonesia (e.g., referral-based user acquisition, small-amount incentive activation, community interaction). Expand and optimize local growth channels in Indonesia (e.g., local social platforms, offline touchpoints, KOL/KOC collaborations preferred by sinking users) to improve channel ROI.

4. Cross-Team Collaboration and Growth Mechanism Building

Collaborate closely with product, R&D, and local teams to ensure the rapid implementation of growth projects in Indonesia's sinking market. Summarize growth methodologies for the sinking market, develop replicable growth models, and support subsequent business expansion.

II. Job Requirements

1. Education and Major

Bachelor's degree or above; majors in Marketing, Operations Management, or Statistics are preferred.

2. Work Experience

1-3 years of experience in internet user growth or operations; experience in operating Indonesia's market (especially targeting sinking user groups) is a plus.

3. Language Proficiency

Fluent in English, which can be used as a working language (capable of independently conducting English communication and writing reports); proficiency in Chinese is preferred to facilitate cross-team collaboration.

4. Professional Competence

Familiar with user growth methods (e.g., optimization of user acquisition channels, user activation and retention strategies); understand the user characteristics and competitive landscape of Indonesia's sinking internet market. Possess data-driven thinking, able to identify problems and drive optimization through data analysis; proficiency in common data analysis tools is a plus.

5. Comprehensive Qualities

Strong cross-team communication skills and project promotion capabilities, able to adapt to a fast-paced work environment. Result-oriented with high self-motivation, and a strong desire to explore and execute user growth in Indonesia's sinking market.

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