Formulate and execute growth and marketing initiatives to increase customer acquisition, engagement, retention, and revenue in line with corporate business objectives.
Plan, implement, and evaluate integrated marketing campaigns across online and offline channels to enhance brand awareness and accelerate product adoption.
Analyze market trends, customer behavior, competitor activities, and campaign performance to identify business growth opportunities and optimize marketing ROI.
Develop and manage strategic partnerships with business partners, merchants, communities, and key stakeholders to expand market presence.
Work closely with Product, Technology, Operations, Customer Service, and Compliance teams to deliver cohesive campaign execution and a seamless customer experience.
Track key growth and marketing performance metrics (KPIs), prepare performance dashboards, and recommend continuous optimization initiatives.
Ensure all marketing, promotional, and brand activities strictly comply with internal company policies, brand guidelines, and applicable regulations.
Minimum Qualifications
Minimum Bachelor's degree in Marketing, Business Administration, Management, Communication, Economics, or a related field.
Minimum 5 years of proven experience in Growth, Marketing, Business Development, Commercial, or related functions.
Experience in financial services, fintech, investment, retail, or precious metals / gold industry is strongly preferred.
Track record in planning and executing marketing campaigns, driving customer acquisition & retention, managing strategic partnerships, and leading business growth initiatives.
Solid understanding of growth & marketing strategy, digital marketing tools, marketing analytics, and customer acquisition funnels.
Proficiency in Microsoft Office (Excel, PowerPoint) and digital marketing analytics platforms.
Strategic thinking, strong business acumen, and a results-driven orientation.
Analytical thinking, quantitative problem-solving, and campaign planning skills.
Excellent communication, presentation, collaboration, and stakeholder management skills.
