Growth Marketing Manager

Company Description

NEEVANAILS is a growing beauty and nail care brand focused on delivering high-quality services and products in a modern, customer-centric environment. The company blends creative design with reliable service standards to provide memorable experiences for clients.

NEEVANAILS values innovation, attention to detail, and strong brand identity across both in-store and digital touchpoints. Team members are encouraged to contribute ideas, collaborate, and help shape the company's growth. The organization offers opportunities to work closely with leadership and make a direct impact on business performance.

Role Description

The Growth Marketing Manager is a full-time, on-site role based in Jakarta. This role is responsible for developing, executing, and optimizing growth strategies across digital and offline channels to increase customer acquisition, retention, and lifetime value. Day-to-day tasks include planning and managing marketing campaigns, analyzing performance metrics, running experiments and A/B tests, and refining funnels based on data insights. The Growth Marketing Manager will collaborate with operations, creative, and product teams to ensure brand consistency and impactful customer journeys. The role also involves managing budgets, reporting on key performance indicators, and identifying new opportunities for brand visibility and revenue growth.

Qualifications

• Candidates should possess strong Growth Marketing skills, including funnel optimization, customer acquisition strategies, and experimentation.
• Candidates should possess Marketing Analytics and Web Analytics skills to track, interpret, and act on performance data across channels.
• Candidates should possess Project Management skills to plan, prioritize, and deliver campaigns on time and within budget.
• Candidates should possess Marketing Automation skills to design and manage automated workflows, email campaigns, and nurturing programs.
• Relevant experience in B2C or retail/beauty sectors, with proven impact on growth metrics, is highly beneficial.
• Strong communication and collaboration skills, with the ability to work cross-functionally and present data-driven recommendations.
• Comfort with tools such as Google Analytics or similar, CRM platforms, and advertising dashboards (e.g., Meta, Google Ads).
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.