Growth Marketing & Creative Manager

Company Description

KOI Group is a growing culinary collective built on nearly three decades of craftsmanship and hospitality. Starting in 1997 with KOI Teppanyaki, Indonesia's pioneer in authentic and approachable teppan dining, the group has evolved into a multi-brand ecosystem tailored to modern consumers. Its portfolio now includes:

• KOI Teppanyaki Restaurants (21 outlets and keep growing)
• KOI Teppanyaki Home Service (teppanyaki catering service for your event)
• GOGI Home Service, a Korean dining concept for flexible, on-demand gatherings.

Backed by more than 25 years of culinary mastery, KOI Group focuses on innovation, scalable dining models, and consistently high-quality guest experiences. The team is dedicated to building hospitality brands that match how people eat, gather, and celebrate today.

Key Responsibilities

• Creative Campaign & Content Development

Create a systematic process to test and get the winning content for organic and ads. Developing a team to be able to run the BAU processes.

• Digital Marketing & Customer Acquisition

Plan, execute, and optimize digital marketing activities across Meta, Google, TikTok, social media, and other relevant channels to drive reach, engagement, traffic, and customer acquisition.

• Campaign & Marketing Performance

Monitor campaign performance and marketing metrics, analyze results, and optimize initiatives based on data to improve effectiveness and ROI.

• Marketing Growth Initiatives

Identify and execute opportunities across new channels, partnerships, KOL/influencer activities, promotions, activations, and other initiatives to expand customer reach and brand growth.

• Cross-functional Collaboration

Collaborate with Growth, CRM, Sales, Operations, Product, and Business Development to ensure marketing initiatives support broader business and growth objectives.

Qualifications

• 5 - 8 years of experience in Growth Marketing, Brand Marketing, Digital Marketing, Integrated Marketing, or related roles.

• Strong understanding of branding, creative development, and digital marketing.

• Proven experience developing and executing integrated marketing campaigns across online and offline channels.

• Strong understanding of digital channels including Meta Ads, Google Ads, TikTok, social media, and content marketing.

• Able to balance creative thinking with commercial and data-driven decision making.

• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.

• Strong communication and collaboration skills, with experience working with creative teams, agencies, KOLs, and cross-functional teams.

• Hands-on, proactive, creative, and results-oriented, with a strong sense of ownership.

• Experience in F&B, retail, consumer, lifestyle, or other consumer-facing businesses is preferred.