Introduction
Gump is an AI-driven SaaS platform transforming the photography industry in Asia, empowering 20,000+ photographers and corporate partners with tools like AI customer service agents, a smart booking system, and a scalable photo sharing platform.
KaChick, built on Gump's technology, connects travelers, creators, and brands through authentic photo experiences and data-driven travel discovery, supported by a community of 15,000+ photographers and tens of millions of indexed photos.
Together, Gump KaChick form a fast-growing ecosystem where photographers, KOLs, brands, and travelers meetpowered by AI, content, and community.
The Opportunity
This is a mid-level role owning both strategy and hands-on execution across growth marketing and community. You will design and run end-to-end marketing: from research and positioning, to campaign production, user acquisition, and community engagement for both Gump and KaChick.
Think of this role as a mini CMO for our growth engine: you will help define how we attract, convert, and retain photographers, KOLs, brands, and travelers across Asia.
Key Responsibilities
Strategy & Growth
- Design and own full-funnel growth strategies (awareness acquisition activation engagement retention) for Gump's SaaS tools and the KaChick marketplace.
- Define target segments and value propositions for photographers, studios, KOLs, agencies, brands, and travelers.
- Set and track clear growth KPIs (new users, activated users, CAC, LTV, campaign ROI), and report learnings regularly.
User Acquisition & Performance
- Plan, execute, and optimize acquisition campaigns across paid (Meta, Google, TikTok), organic (SEO, content, communities), and influencer/KOL channels.mwm.
- Build and refine acquisition funnels and landing pages to drive sign-ups and product adoption (AI agent, smart booking, photo sharing, KaChick marketplace).
- Run continuous A/B tests on creatives, messaging, and audiences to improve conversion and unit economics.
Content, Campaigns & Production
- Own content strategy and calendar across key platforms (Instagram, TikTok, YouTube Shorts, Xiaohongshu, LinkedIn) for both brands. Profiles with strong digital content and social media execution are especially relevant here.
- Lead end-to-end campaign production: brief, scripts, shooting coordination, editing, asset creation, publishing, and performance tracking.
- Develop case studies, creator stories, and brand success narratives that demonstrate ROI and product value.
Community, KOL & Photographer Growth
- Identify, approach, and onboard photographers, studios, creator communities, and KOLs as advocates and power users.
- Design and manage ambassador / referral / KOL programs that drive content creation, referrals, and active usage of our products.
- Organize online activations and occasional offline events (workshops, meetups, brand activations) to deepen community engagement.
Lifecycle, Product & Feedback Loop
- Collaborate with product, sales, and customer success to improve onboarding, education, and in-product messaging for new users.
- Create simple lifecycle flows (email, WhatsApp/Line groups, in-app prompts) to re-engage and retain users over time.
- Collect and synthesize user feedback to inform product roadmap, growth experiments, and community initiatives.
What You Bring
- 35 years of experience in digital or growth marketing, with a track record of owning campaigns end-to-end (strategy production launch analysis).
- Proven results driving user or audience growth (followers, sign-ups, revenue, or engagement) via social, content, and paid channels.
Hands-on execution skills in:
- Social media and content (IG, TikTok, Shorts, Xiaohongshu)
- Performance basics (Meta/Google ads, analytics dashboards)
- Simple design/video tools (Canva, CapCut, Adobe Suite).
- Strong analytical mindset; comfortable reading data, running experiments, and making data-driven decisions.
- Excellent communication and project management; able to work across founders, product, sales, and external partners.
- Fluency in English; Chinese and/or a Southeast Asian language is a strong plus for local market execution.
- Passion for photography, travel, and the creator economy.
Why This Role Is Exciting
- Shape the growth engine fortwo interconnected brandsat the intersection of AI, SaaS, and travel/creator economy.
- Own real, visible KPIs and see your campaigns translate directly into photographers onboarded, KOLs activated, and sessions booked.
- Work directly with founders, product, and community teamsideal for someone who wants to grow into aHead of Growth / Marketing Leadpath over time.
