Growth Manager

About Sol et Terre

Sol et Terre is a modern lab-grown jewelry brand redefining luxury sustainable, intentional, and design-forward. We blend timeless craftsmanship with conscious innovation to create pieces that matter.

We are entering our next growth phase and are looking for a data-driven, creative, and execution-focused Growth Manager to scale revenue, optimize marketing performance, and build a predictable growth engine.

Role Overview

As Growth Manager, you will own revenue growth across paid media, organic acquisition, funnel optimization, and retention. This is not just an ads role you will be responsible for the full growth ecosystem.

You will work closely with the founders to:

Scale customer acquisition profitably

Improve conversion rates across funnels

Increase repeat purchase & LTV

Build systems for sustainable growth

Key Responsibilities

1. Acquisition & Paid Media

Plan and execute paid campaigns (Meta, Google, TikTok)

Optimize CAC, ROAS, MER

Test creatives and angles weekly

Work with content team to develop performance creatives

2. Funnel & Conversion Optimization

Improve landing pages and product pages

Optimize checkout flow

Conduct A/B testing

Analyze drop-offs and improve CVR

3. Retention & LTV Growth

Build email & WhatsApp flows

Improve repeat purchase rate

Develop upsell & cross-sell strategies

Launch limited collections / drops strategically

4. Analytics & Reporting

Build weekly growth dashboard

Track CAC, LTV, ROAS, AOV, CVR

Provide actionable insights (not just reports)

Requirements

3+ years experience in performance marketing or growth

Proven track record scaling DTC or e-commerce brands

Strong understanding of Meta & Google Ads

Comfortable with analytics tools (GA4, Shopify, etc.)

Data-driven but creatively sharp

Experience in premium/luxury segment is a plus