Growth Lead - GoPay Later

3-5 years
3 months ago
Job Description

About the Role

As a Lead Growth Analyst on the Financial Services Platform, you will be responsible to utilize our voluminous data to improve acquisition, activation, retention, loyalty & cross selling for our Financial Services products across platforms within the ecosystem. You will be driving the analytics projects of the Growth team across different platforms, ultimately enabling the consumer lending business team to make data-driven decisions. You will have ample opportunity to flex your analytics and project management skills, getting us even closer to the financial inclusion of all Indonesian. You will be based in the Jakarta office.

What You Will Do

    • Lead the Growth Analytics team and drive prioritization, strategy, and focus on solutions to solve user problems across platforms. You will be collaborating with the Marketing team on a daily basis
    • Maintain rigor in analytical excellence in terms of data analytics, A/B test design, and appropriate statistical tests across the products
    • Liaise with other analytical chapters within the Financial Services Platform as well as across Gojek such as Data Science, Data Engineering, Data Governance, Risk Analytics, etc, to ensure that initiatives are aligned and data integrity standards are adhered to
    • Discover growth opportunities in the product from funnel conversion rates and user experience by exploring transaction data, customer activity within apps, and actual customer insights
    • Analyze our complex and ever-growing data, present insights, and propose strategic options to senior management to drive business decisions
    • Test and validate solutions through a proper experimentation process.

What You Will Need

    • At least 3 years of working experience in an analytical role (data analyst / BI/data science/statistician, etc)
    • Strong SQL skills with expertise in either Excel/Python/R
    • Strong business acumen and analytical thinking. Comfortable to translate high-level business requirements into structured analytical steps
    • Experience in planning, designing, and executing experiments that can help business growth to increase upper funnel, customer retention, and cross-selling. Also comfortable working with frequentist statistics to analyze experiment results
    • Strong data viz and data storytelling skills
    • Strong project management skills to manage projects able to work together with relevant units, also can manage and prioritize multiple internal stakeholders
    • Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team.
About the Team

The Financial Services stream at Gojek is passionate about empowering our users with the tools to be financially responsible. The Growth team is at the center of the business, where we help direct the product toward the right solutions by tackling the right problems through exploratory data analyses and rapid experimentation. Imagine a blend of data analysis, marketing, statistical testing, and product management that sweet spot is where we're at. We're a team that's always willing to get our hands dirty, meaning we're responsible for analyzing, designing, and also executing because we believe that high impact comes from high accountability. If you're a data whiz who enjoys the collaborative nature of solving business problems, then you might be our person.

About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to Empower Progress by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia's vast consumer household.

About Gojek
Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.



data storytelling
data viz
experiment design
frequentist statistics
Job Source:

Gojek is an Indonesian on-demand multi-service platform and digital payment technology group based in Jakarta. Gojek was first established in Indonesia in 2010 as a call center to connect consumers to courier delivery and two-wheeled ride-hailing services. Gojek launched its application in 2015 with only four services: GoRide, GoSend, GoShop, and GoFood. Valued at US$10 billion today, Gojek has transformed into a super app, providing more than 20 services.

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