About The Opportunity
As our Growth & Demand Generation (B2B) Manager, you'll own the engine that drives qualified pipeline and revenue across a global B2B portfolio. Sitting within a global marketing team, this role blends strategy, digital performance, and commercial impact at scale. You'll lead multi-market demand programs, empower regional teams, and turn data into measurable growth. This is a senior, hands-on leadership role with real influence on how we grow worldwide.
Key Responsibilities
- Lead scalable, full-funnel demand generation strategies aligned to global business objectives
- Provide strategic direction to regional brand teams on campaign execution and channel activation
- Design and manage multi-brand, multi-market digital campaigns across paid search, social, programmatic, email, and web
- Oversee paid media performance with a focus on MQL/SQL generation, pipeline acceleration, and ROI
- Drive continuous optimisation through testing, learning, and best-practice sharing
- Partner with digital experience teams to improve website conversion journeys across brands
- Lead CRO initiatives using A/B testing, behavioural analytics, and personalisation
- Architect marketing automation and lead nurture programs aligned to buyer journeys and sales priorities
- Align with sales and brand stakeholders on lead stages, scoring models, and campaign handovers
- Own digital pipeline reporting, dashboards, attribution, and data governance
- Develop and oversee local SEO strategies in collaboration with global SEO leadership
- Align organic social and content strategies with paid and owned channel objectives
- Act as a centre of excellence for growth and demand generation across markets and brands
- Lead, coach, and develop direct and indirect teams across automation, paid media, SEO, CRO, and digital execution
- Establish clear goals, KPIs, and performance standards to foster a high-performing culture
- Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.
Experience & Qualifications
- 10+ years experience in B2B demand generation or digital marketing within service or hybrid tech-service organisations
- 5+ years in a marketing leadership role, ideally in a shared services or multi-brand environment
- Proven expertise across paid digital channels, automation platforms, and performance analytics tools
- Strong understanding of B2B buyer journeys, lead scoring, and lifecycle optimisation
- Demonstrated experience owning and reporting on marketing-attributed pipeline and ROI
- Ability to work effectively across time zones, cultures, and senior stakeholders
- Excellent communication, collaboration, and leadership skills
- Bachelor's degree in Business, Marketing, or Digital Marketing
- Relevant platform certifications (e.g. Google, Meta, LinkedIn)
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