Job Descriptions
JOB DESCRIPTION
The Growth & Partnership Manager is responsible for developing and executing the marketing strategy to position EF EFEKTA as the leading English learning provider for adults. This role drives brand growth, customer acquisition, market leadership, strategic partnerships, and revenue generation through integrated online and offline marketing activation & partnership with institution, brand, and communities.
Responsibilites
- Activation Activities
- Lead and develop the Offline & Online Activation team.
- Plan and execute activation programs in malls, offices, universities, community events and webinar with brand/ KOL.
- Ensure activation targets and ROI are achieved.
- Lead project and timeline management, able to supervise the short and long team game play on the activation offline marketing plan, including manage the sustainability of the plan.
- Partnership Development
- Build strategic partnerships with universities, government institutions, corporate companies, brands, and communities
- Create co-marketing campaigns; product barter, brand placement, sponsorship for maximizing student acquisition opportunities and brand awareness.
- Identify partnership opportunities for expansion into new cities.
- Performance Management
- Develop and execute integrated offline and online activation strategies to generate qualified leads through strategic partnerships, collaborative events, joint promotions, product barter initiatives, and other acquisition channels.
- Develop and oversee all activation and partnership align with the brand-communication, marketing strategy, and campaign objectives.
- Monitor and analyse campaign performance, identifying areas for improvement and providing ROI reports to demonstrate the effectiveness of activation efforts
- Manage the activation budget, ensuring optimal resource allocation and cost efficiency.
- Identify and explore new partnership opportunities that drive student acquisition and strengthen brand awareness.
- Optimize lead conversion from activation activities into student enrollments by continuously evaluating campaign performance and improving activation effectiveness.
- Collaborate closely with the Telemarketing and Sales teams to ensure alignment on campaign objectives, lead quality, and conversion performance .
- Oversee the production and distribution of marketing materials to support brand initiatives.
- Develop and implement standard operating procedures (SOPs) to ensure consistent execution and compliance.
- Create and supervise merchandising, ensuring effective stock, placement and execution.
- Prepare regular business reviews and performance reports for both internal management and external partners
- CSR & Public Relations
- Initiate CSR programs aligned with EF EFEKTA's brand values.
- Organize educational events that strengthen public relations and brand awareness.
- Build relationships with media and local stakeholders.
Minimum Qualifications
- Minimum years in Marketing, Business Development, Partnership, or Activation.
- Experience leading a team.
- Strong networking skills with universities, government, brand, and corporate partners.
- Experienced in event marketing and offline activation.
- Proven track record as an accomplished sales or partnerships leader
- Commercial mindset with strong ownership of revenue targets.
- Data-driven and able to measure marketing ROI.
- Capable of handling multiple accounts and priorities simultaneously
- Comfortable analyzing data and translating insights into actionable strategies
- Strong communication and negotiation abilities.
- Proven track record as an accomplished sales or partnerships leader
- Proficient in Microsoft Office
About Us
Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures.
For over half a century we've been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.
You'll find our offices and schools located in some of the world's greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it's what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.
Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World's Best Employers and 2024 Top Companies for Women lists, Fast Company's 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.
About The Team
EF EFEKTA English for Adults is a division of EF. Since 1986 in Indonesia, we have been serving various segments of language students. Currently, we have English centers in Jakarta and Surabaya, and online classes nationwide, focusing on the needs of adult learners. Our programs offer small group classes, both online and offline, as well as Hyperclass, an immersive way to learn and practice English.
