Hong Kong / Southeast Asia · Gump × KaChick
We're looking for someone who can help us grow our photographer community across Southeast Asia — not just by posting content, but by actively reaching out, talking to photographers, understanding their needs, and turning those conversations into sign-ups and product usage. This kind of hybrid growth/community role is common in SaaS and AI startups, where marketing sits close to product and users.
Gump is Asia's leading AI-powered SaaS platform for photographers and creative businesses—helping them simplify workflows, automate customer engagement through AI agents, and manage bookings and photo distribution seamlessly.
KaChick helps photographers grow through smarter client engagement and discoverability. Built on Gump's technology, KaChick empowers photographers with an AI assistant that helps them reply to enquiries, guide clients toward booking, and stay responsive even when they are busy shooting, while also connecting them to photo demand through KaChick's booking and experience surfaces.
Together, Gump and KaChick form a growing ecosystem across Asia where photographers, brands, and travelers connect through AI, content, booking, and photo experiences.
The Opportunity
This is not a pure social media posting role. Your job is to help more photographers discover Gump and KaChick, talk to them directly, understand what they need, bring them into the product, and help turn interest into active usage through outreach, content, community, and growth experiments. Similar roles in SaaS/AI products often blend user outreach, product education, and growth marketing in one seat.
Your primary focus will be to:
- Drive qualified photographers to discover Gump and KaChick.
- Reach out to photographers directly through Instagram, Threads, WhatsApp, email, communities, and events.
- Turn conversations and interest into sign-ups, onboarding, and activated users.
- Feed user and market insights back into product, messaging, and growth experiments.
Paid campaigns are a plus, but not the main focus at this stage. This role is ideal for someone who enjoys talking to people, likes SaaS/AI products, and loves testing ideas to see what actually moves the numbers.
Key Responsibilities
1. Photographer Growth & Acquisition
- Plan and execute growth initiatives to attract photographers across key Southeast Asia markets.
- Drive acquisition through organic channels (Instagram, TikTok, Threads, communities, content, SEO) and selective partner or referral initiatives.
- Monitor core growth metrics (traffic, sign-ups, cost per lead, activation rate, cost per activated user) and report learnings and next steps. Growth marketing associates in SaaS commonly own channel tests and funnel metrics.
2. User Outreach & Community Engagement
- Proactively reach out to photographers 1:1 (DM, WhatsApp, email, calls, events) to understand their workflow, introduce Gump and KaChick, and encourage trials or onboarding.
- Build and nurture relationships with photographers, studios, and community leaders in priority markets.
- Support and organize simple online/offline touchpoints (onboarding sessions, webinars, workshops, meetups) to help photographers get value from the product.
- Capture common questions, objections, and feature requests, and feed them back into product and growth work.
3. Social & Content for Growth
- Manage and grow our presence on Instagram, TikTok, Threads, and other relevant channels with content that speaks to photographers.
- Test different content formats (short videos, carousels, mini case studies, feature explainers, community spotlights) to drive reach, click-through, and sign-ups.
- Tie content efforts to clear outcomes (e.g. enquiries, sign-ups, onboarding sessions) rather than only vanity metrics.
4. Content, SEO & Education
- Help produce blogs, guides, landing page copy, FAQs, and simple educational content that attract and educate photographers.
- Apply basic SEO best practices (topics, keywords, on-page structure, internal links) so content can perform over time.
- Turn real photographer questions and friction points into content that helps others discover and adopt Gump/KaChick. SaaS growth roles often mix educational content with activation and adoption goals.
5. Experiments, Tracking & Collaboration
- Run structured experiments on messages, outreach scripts, creatives, landing pages, and channels, and document what worked and what did not.
- Maintain simple dashboards or spreadsheets to track the funnel from first touchpoint to activated photographer.
- Work closely with founders, product, and customer success to align on ideal photographer profiles, priority markets, onboarding improvements, and features ready to push.
- Feed insights from outreach, campaigns, and community conversations back into product positioning and roadmap decisions. In AI/SaaS startups, marketing and product often collaborate tightly on launches and growth loops.
What You Bring
- 1–3 years of experience in growth, digital marketing, community, user outreach, or similar hands-on startup roles.
- Strong communication skills and comfort starting conversations with new people (DMs, calls, email, in person) — you like talking to users, not just managing a content calendar.
- Hands-on experience with social and content channels (Instagram, TikTok, Threads, or photography / creator communities).
- Ability to write clear, engaging copy for posts, DMs, landing pages, and simple educational content.
- A genuine interest in SaaS and AI products — you are curious about how tools work, enjoy explaining features, and like seeing users get value from product improvements. Roles in AI/SaaS often look for candidates who care about product and can support feature launches and adoption.
- Comfortable looking at basic metrics (sign-ups, activation, retention, funnel conversion) and using them to make decisions.
- Organized, proactive, and comfortable working across multiple small experiments at once.
Nice to have
- Experience promoting or working with SaaS, AI, or product-led tools (for example: CRM, marketing tools, AI assistants, or photography software). Growth roles for AI/SaaS products commonly treat this as a strong plus.
- Experience working with photographers, creative communities, travel brands, or marketplaces.
- Familiarity with basic SEO, simple paid campaign tests, or KOL/community partnerships.
Why Join Us
- Own growth work that directly affects how more photographers discover, try, and use our products across Asia.
- Work across both an AI SaaS platform (Gump) and a photographer ecosystem (KaChick).
- Collaborate closely with founders in a fast-moving, product-led environment.
- Build a strong foundation for future paths in growth, community, product marketing, or regional marketing.
