We are seeking a commercially driven Trade Marketing Manager to lead end-to-end trade strategy and execution across General Trade (GT) or Modern Trade (MT) channels. This role will play a critical part in translating brand strategy into high-impact, channel-specific activations that accelerate growth and strengthen market presence.
Responsibilities
- Lead end-to-end trade marketing strategy across General Trade (GT) or Modern Trade (MT), aligned with brand and commercial objectives
- Translate brand plans into channel-specific activation frameworks and drive impactful trade promotions (pricing, bundling, incentives)
- Ensure execution excellence across GT and MT channels through strong field coordination, audits, and performance tracking
- Manage and optimize A&P / trade spend to maximize ROI and drive cost efficiency
- Leverage sales and market data (sell-in/sell-out, Nielsen/internal) to generate actionable insights and identify growth opportunities
- Collaborate cross-functionally with Marketing, Sales, and Distribution teams to drive channel growth, visibility, and operational effectiveness
Requirements
- Hold a Master's or Bachelor's degree in Marketing, Business Administration, or a related field.
- Have a minimum of 7 years of experience in Trade Marketing/Shopper Marketing/Channel Development within the FMCG industry (especially in the Food and Beverages product category).
- Strong exposure to General Trade or Modern Trade channels
- Able to work effectively in a fast-paced and deadline-driven environment.
- Solid analytical mindset with experience in data-driven decision making
- Demonstrated ability to manage budgets and deliver ROI-driven initiatives
- Willing to be placed in our HQ Office (WU Tower) in Bandung, West Java.
