Global Campaign Lead

As our Global Campaign Lead, you will take full ownership of designing, coordinating, and executing end to end international marketing campaigns that resonate with diverse global audiences while preserving our core brand identity. Your primary mission is to orchestrate cross border promotional pushes, manage international creative assets, and build scalable campaign frameworks that drive massive global brand awareness and international sales growth.

Key Responsibilities

• Develop and execute comprehensive global campaign strategies, localization roadmaps, and international launch calendars to capture market share across target countries.

• Lead end to end campaign project management, orchestrating cross functional international teams, regional agencies, and external partners to ensure seamless campaign rollouts.

• Conceptualize high impact narrative angles and culturally tailored creative assets that adapt brand messaging to local consumer behaviors and regional regulatory standards.

• Spearhead global creator and agency alignment, setting clear creative direction and performance benchmarks for international influencer deployments and PR activations.

• Rigorously monitor, analyze, and report on global campaign metrics including international reach, conversion rates, customer acquisition cost, and return on investment.

• Synchronize international campaign pushes with cross border logistics, inventory allocation, and multi currency marketplace store launches.

• Track global fragrance trends, international media consumption patterns, and competitor strategies within regional fragrance and lifestyle markets continuously.

Requirements

• Bachelor's degree in Global Marketing, International Business, Communications, or a related field.

• Minimum 2 to 3 years of experience leading multi channel marketing campaigns, with hands on exposure to international or cross border brand activations within the beauty, personal care, lifestyle, or FMCG space.

• Mandatory professional fluency in written and spoken English.

• Deep understanding of global digital ecosystems, cross border e commerce platforms, and international social media landscapes across key target regions.

• Exceptional project management, budget control, and cross cultural communication capabilities with a proven track record of managing international agencies.