Role Overview
As a Content Creator, you will be the voice and face of the brand across digital platforms. You'll produce compelling and thoughtful content that resonates deeply with modern momswhile also being data-driven and performance-oriented.
Qualification:
- Minimum 2 years of experience as a Content Creator or Social Media Specialist, preferably in babycare, beauty, parenting, or lifestyle.
- Proficient in various content formats and platforms (Instagram, TikTok, Threads, Reels, etc.).
- Strong understanding of social media performance metrics and how to apply insights to improve results.
- Skilled in basic content production (smartphone photography/videography, Canva, CapCut, Adobe Premiere).
- Great eye for storytelling, trends, and aesthetic branding.
- Preferably a mom or someone with personal experience in motherhood/childcareto deeply relate with the Gently Baby audience.
- Familiarity with millennial/Gen Z mom audiences is a strong plus.
Job Description:
- Collaborate with the marketing team to identify target audiences and key messages for Instagram and Tiktok
- Collaborate with designers, copywriters, and photographers to develop engaging visual and written content for social media
- Assist in planning and executing social media campaigns and events, aligning with the overall marketing objectives.
- Monitor social media trends, industry news, and competitors activities to identify opportunities and stay updated on best practices.
- Assist in analyzing social media metrics and insights to evaluate the effectiveness of campaigns and identify areas for improvement.
- Plan, research content in line with the marketing calendar and the latest trends
- Create/produce content on social media for product promotion.
- Responsible for posting all the content videos
- Identify trends and ensure those customers are reacting to these to help drive the growth of the accounts
- Promote content on social networks and monitor engagement (e.g., comments and shares)
- Research skincare industry-related topics.
- Regularly report on the growth, engagement and views
