Job Description

We're Hiring: General Sales Manager – Laundrette

PT Sinar Eka Kreasi, the company behind Laundrette, is looking for an experienced General Sales Manager to lead business development, marketing, and sales strategy across both retail and corporate/institutional client segments.

What you'll do:

Lead business development, marketing, and sales strategy across retail and corporate segments
Drive customer acquisition and revenue growth through ATL and BTL marketing initiatives
Develop and manage relationships with corporate/institutional clients
Oversee digital marketing, e-commerce, and IT-driven customer engagement initiatives
Lead and develop teams across business development, marketing, and sales
Stay current on fashion and garment technology trends to inform service offerings
Monitor business performance and report to senior management

What we're looking for:

Min. 8 years of experience in business development, marketing, or sales leadership (laundry/dry cleaning or related consumer service industry preferred)
Proven track record driving revenue growth through B2B and B2C sales & marketing strategy
Fluent in both above-the-line (ATL) and below-the-line (BTL) marketing strategies
Strong understanding of fashion and garment technology is a must
Fluency in information technology and e-commerce platforms
Experience developing and managing B2B/corporate accounts
Strong leadership and stakeholder management skills
Existing relationships with corporate clients (hotels, hospitals, F&B, property management) a strong advantage