General Manager of Sales

Position Overview

We're looking for a General Manager of Sales to lead our entire sales organization across multiple industrial equipment and product lines. You'll set company-wide sales strategy, manage division heads, and drive revenue growth while ensuring profitability and market positioning. This role requires deep B2B industrial market expertise, proven turnaround experience, and the ability to blend commercial drive with technical depth.

Key Responsibilities

• Develop and execute short-term and long-term sales strategies across all divisions (custom machinery, lubricants, burners, water treatment, UPS)
• Lead and manage Sales Managers and division heads to achieve revenue and margin targets
• Define product positioning, pricing strategy, and go-to-market approaches for each division
• Identify new market opportunities and business development initiatives
• Monitor sales performance, pipeline health, and market trends to identify risks and opportunities
• Design and implement marketing programs that support sales objectives
• Lead turnaround initiatives for underperforming divisions or market segments
• Foster collaboration between sales, engineering, procurement, and operations teams
• Approve major proposals, pricing strategies, and contract negotiations
• Build high-performing sales culture focused on results and customer satisfaction

Required Qualifications

• Bachelor's in Engineering (Master's in Business/Administration strongly preferred)
• 20+ years in B2B industrial sales, including 10+ years in senior management
• Proven experience in business turnaround and transforming underperforming organizations
• Fluent in English

Compensation & Benefits

• Health insurance
• Daily lunch
• Company vehicle for client visits
• Travel opportunities to other cities (all expenses covered)