General Manager (Brand Director) - FMCG/ Retail

Our client is seeking an accomplished General Manager (Brand Director) to lead the strategic development, commercial growth and overall performance of a well-known FMCG product

This is a high-impact leadership opportunity for a consumer-focused professional who can bring together brand strategy, marketing, product management, and retail operations to drive sustainable business growth

About the General Manager (Brand Director) opportunity:

• Develop and execute the overall brand strategy, positioning and long-term growth roadmap
• Lead integrated marketing campaigns to strengthen brand awareness, consumer engagement and market share
• Identify new market opportunities and translate consumer needs into product propositions.
• Drive operational excellence and consistency across retail and store operations
• Identify opportunities to improve operational efficiency, sales productivity and the overall customer experience
• Strengthen after-sales service standards, customer support processes and service quality
• Develop and execute strategies to grow B2B channels, partnerships and key accounts
• Develop CRM strategies to strengthen customer acquisition, engagement, retention and lifetime value
• Lead the development and growth of e-commerce channels in line with overall business objectives
• Develop and oversee integrated digital marketing strategies across relevant platforms and channels
• Use analytics and performance metrics to optimize campaign effectiveness, customer acquisition and marketing ROI

The successful candidate will be responsible for shaping the brand's long-term vision, strengthening its market position, enhancing the customer experience and maximizing commercial performance

Skills and experience needed:

The ideal candidate will be a strategic and hands-on leader with a strong track record in brand management, marketing and commercial business growth, preferably within FMCG or a related consumer-facing industry

• Significant experience in brand management, marketing or commercial leadership, ideally at a senior management or director level
• Strong understanding of the FMCG landscape, consumer behavior, brand building and go-to-market strategies
• Demonstrated success in developing brands, driving revenue growth and improving commercial performance
• Experience managing multiple functions, including marketing, product management, retail operations and digital channels
• A forward-thinking mindset, with a strong appreciation for digital transformation, e-commerce, CRM and sustainability
• Excellent communication, stakeholder management and strategic planning skills

The successful candidate will have the opportunity to make a tangible impact across the entire brand ecosystem, from product development and retail execution to digital engagement and customer experience

Apply now to learn more!

HyreWise is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees