About Venty
Venty is a fast-growing consumer products brand focused on creating innovative, highly designed products that improve everyday life. We're looking for an unusually versatile marketer who can help lead the next stage of the brand.
This is not a traditional marketing management position.
We're not looking for someone who only creates strategies, manages agencies, or delegates projects. We're also not looking for someone who is primarily a graphic designer.
We're looking for someone who can think at a senior level and execute at a high level.
You should be equally comfortable developing a marketing strategy, improving a product page in Figma, building an email campaign in Klaviyo, reviewing video creative, launching an affiliate initiative, analyzing conversion data, and jumping directly into a project when something needs to get done.
What You'll Own
You will work directly with the founder and oversee several major areas of Venty's marketing.
Website, UI/UX & Conversion
- Continuously improve Venty's Shopify website and product pages
- Develop landing pages for new products, campaigns and promotions
- Identify opportunities to increase conversion rate, AOV and customer trust
- Create wireframes and designs in Figma
- Analyze how customers interact with the site and make improvements based on data
- Work directly with developers when development is required
- Be capable of making many design and content changes yourself rather than relying on an outside agency
Email & Lifecycle Marketing
- Own the overall Klaviyo strategy
- Develop promotional campaigns, launches, flows and customer journeys
- Write or refine email concepts, messaging and offers
- Design emails when necessary
- Analyze performance and continually improve revenue from the channel
- Identify opportunities across abandoned cart, post-purchase, winback, cross-sell, upsell and customer retention
Creative & Video Marketing
- Develop new advertising concepts and creative angles
- Turn marketing ideas into clear briefs, scripts, storyboards and finished creative
- Work with designers, editors, creators and videographers
- Personally make or modify creative when speed requires it
- Understand what makes short-form video and paid social creative perform
- Review performance data and turn winning concepts into additional variations
- Help maintain a premium and consistent Venty brand across all marketing
Affiliate & Partnership Marketing
- Develop and grow Venty's affiliate program
- Identify creators, publishers, reviewers and potential partners
- Develop offers and campaigns designed to increase affiliate participation
- Manage outreach and ongoing affiliate relationships
- Track performance and identify opportunities to scale the channel
Marketing Strategy & Execution
- Help develop Venty's overall marketing calendar
- Plan product launches and major promotional campaigns
- Identify new opportunities for customer acquisition and retention
- Coordinate projects across designers, developers, videographers and other freelancers
- Establish priorities and make sure projects actually get completed
- Analyze results and quickly adjust when something isn't working
The Person We're Looking For
The ideal candidate has approximately 5–10+ years of digital/e-commerce marketing experience and has spent significant time actually doing the work—not just managing people who do it.
You should have strong experience with several of the following:
- Shopify
- Figma
- Klaviyo
- UI/UX and conversion optimization
- E-commerce
- Email marketing
- Landing page design
- Creative strategy
- Meta/TikTok advertising creative
- Video editing or video production
- Affiliate marketing
- Copywriting
- Google Analytics and marketing analytics
- Product launches
- Consumer brands
You don't need to be the world's best specialist in every one of these areas. You do need to understand them well enough to recognize excellent work, direct others effectively, and find people you can oversee in all of these areas.
Compensation
$4k - $6k USD per month
Plus performance-based bonus
Must be native English speaker and have previence experience in D2C
