Freelance Influence Marketing

Job Description :

- Manage end-to-end KOL campaigns from proposal preparation to campaign execution and reporting.

- Source and shortlist KOLs based on campaign objectives, target audience, and platform.

- Develop KOL strategies and prepare proposal or pitching decks, including budget planning and performance analysis.

- Coordinate KOL briefings, content approvals, posting schedules, and campaign deliverables.

- Monitor campaign performance, handle issues, and ensure smooth campaign execution.

- Work closely with Account, Sales, and internal teams to deliver strategic KOL solutions.

- Maintain communication and strong relationships with KOLs and stakeholders.

- Update campaign trackers, reporting documents, and KOL databases.

- Analyze campaign performance data to support optimization and reporting.

Qualifications :

- Min. 1 - 3 year experience in Influencer Marketing, KOL Specialist, or Campaign Operations.

- Strong understanding of KOL ecosystem and tiers (Nano to Celebrity).

- Experienced in proposal/pitching decks and campaign execution.

- Able to analyze KOL performance metrics such as ER, reach, views, CTR, and CPM.

- Strong multitasking, problem-solving, and time management skills.

- Detail-oriented, proactive, and organized.

- Good communication and presentation skills.

- Fluent in English.

- Familiar with Google Workspace, Sheets, Trello, and campaign trackers.

- Bonus: experience in creative ideation or campaign concepting.

- Willing to work from office 3x / week

- Currently not employed in any full-time position.