An FP&A Marketing Assistant Manager bridges the gap between finance and marketing by optimizing advertising spend and proving campaign ROI. They act as a strategic business partner, collaborating with marketing executives to craft budgets, forecast expenses, track returns, and directly influence senior management decision-making.
Core Responsibilities
- Strategic Financial Planning: Lead the development of annual budgets and quarterly forecasts specific to marketing spend, ad investments, and promotional material expenses.
- Campaign ROI & Performance: Evaluate the effectiveness of marketing initiatives by tracking the direct link between advertising investments and committed sales growth.
- Business Partnering: Work closely with the CFO and Marketing Director to provide insightful, data-driven answers that inform channel and product category strategies.
- Variance & Trend Analysis: Conduct deep dives into monthly, quarterly, and annual spending variances, highlighting financial risks and opportunities.
- Pricing Strategy Support: Assist in managing company-wide pricing strategies and analyze how marketing costs impact overall product margin profiles.
Key Requirements
- Bachelor's degree in Finance, Accounting, Business, or Economics.
- 5-8 years of experience in corporate finance, accounting, or FP&A, with prior exposure to sales, marketing, or commercial teams highly preferred
- Advanced proficiency in Microsoft Excel, PowerPoint, and Financial Modeling. Experience with enterprise performance management software (Oracle) and Business Intelligence tools (Power BI, Tableau) is strongly desired
- Exceptional stakeholder management, communication, and presentation skills are required to distill complex financial data for non-financial marketing executives
