Adecco is currently partnering with one of the biggest F&B Retail in Indonesia to hire a Food Strategist based in Jakarta.
The Food Strategist is responsible for shaping menu strategy and driving product innovation across the F&B business. This role leverages consumer insights, market trends, and data-driven analysis to develop impactful menu offerings that enhance customer experience, strengthen brand positioning, and maximize commercial performance.
What will you do:
- Develop menu strategies based on sales data, customer insights, and market trends.
- Optimize menu mix, including core products, seasonal offerings, and promotional items.
- Identify opportunities to improve menu performance and customer appeal.
- Support menu planning through demand forecasting and trend analysis.
- Track industry trends, consumer preferences, and competitor activities.
- Drive menu innovation while maintaining brand consistency.
- Support seasonal campaigns, new product launches, and long-term menu direction.
What we're looking for:
- Bachelor's degree in Marketing, Communications, Hospitality, Business, Culinary Arts or related field.
- 3-5+ years of experience in F&B, merchandising, category management or menu planning
- Strong analytical background with experience in sales & performance data
- Strong knowledge in F&B Business
- Willing to work in a fast-paced and dynamic environment.
