FB MARKETING MANAGER

House of Tugu Jakarta is seeking an experienced, entrepreneurial and hands-on Restaurant & Bar Performance Manager to lead the continued growth and success of our three distinctive dining concepts:

De Tiger – A Far East Speakeasy Bar

Jajaghu– Contemporary Asian Restaurant

Babah Koffie by Kawisari – A Peranakan Kopitiam & Coffee House

This role is responsible for the overall commercial success and operational excellence of our restaurants and bar. You will drive revenue growth, profitability, guest experience, product innovation, team development and day-to-day performance to ensure each venue continues to strengthen its position as one of Jakarta's leading dining destinations.

We are looking for someone who thinks like a business owner, leads by example on the floor, and is passionate about creating memorable experiences that keep guests coming back.

Key Responsibilities

#Commercial Performance & Profitability

* Drive revenue growth and improve the financial performance of all three venues.

* Analyse sales trends, guest behaviour and market opportunities to identify growth initiatives.

* Optimise pricing, menu engineering, promotions and operational efficiencies to maximise profitability.

* Monitor food and beverage costs, labour productivity, inventory and wastage while maintaining exceptional quality.

* Prepare budgets, forecasts and regular performance reports, with clear action plans to improve results.

#Brand Development & Guest Experience

* Continuously strengthen the positioning and competitiveness of each brand.

* Ensure every guest enjoys a distinctive, memorable and consistently high-quality experience.

* Identify opportunities to enhance the atmosphere, service style and overall guest journey.

* Stay ahead of hospitality, dining and beverage trends while preserving the unique identity of each concept.

#Product Innovation

* Work closely with the culinary and bar teams to continuously improve menus, cocktails and coffee offerings.

* Develop seasonal menus, signature drinks, limited-time promotions and new dining experiences.

* Introduce innovative ideas that differentiate our venues from competitors while remaining commercially viable.

* Ensure products remain relevant, exciting and aligned with each brand.

#Marketing, Events & Partnerships

* Collaborate closely with the Marketing team to develop campaigns that increase awareness, footfall and repeat business.

* Create compelling events, promotions and activations that generate excitement throughout the year.

* Develop partnerships with beverage brands, coffee partners, chefs, mixologists, artists, musicians and community groups.

* Ensure all marketing initiatives are operationally successful and commercially effective.

#Team Development & Leadership

* Lead by example through an active presence on the restaurant floor.

* Train, coach and motivate the service and bar teams to deliver confident, knowledgeable and genuine hospitality.

* Build a culture of accountability, teamwork, continuous learning and pride in delivering exceptional guest experiences.

* Conduct regular training on service standards, product knowledge, upselling and guest engagement.

## Qualifications

* Minimum 5–7 years of experience in restaurant, bar or hospitality management.

* Proven track record of improving sales, profitability and guest satisfaction.

* Strong commercial acumen with experience in budgeting, cost control and performance management.

* Passion for food, beverages, coffee and hospitality.

* Creative mindset with the ability to develop new products, experiences and business opportunities.

* Excellent leadership, communication and coaching skills.

* Highly organised, proactive and detail-oriented.

* Fluent in Bahasa Indonesia and able to communicate effectively in English.