About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
Role Summary and Impact
We are currently looking for an
Executive, Programmatic to join the Programmatic Trading team in Singapore. The Programmatic Trading team sits at the heart of all digital activity and is pivotal to the success of each campaign that is executed.
You will work closely with all other teams within the WPP Media family to drive programmatic planning, execution, analysis and insights. We are looking for someone with a positive attitude, who is enthusiastic and flexible in embracing changes and new challenges.
Reporting of the Role
This role reports to the Director.
3 Best Things About the Job
- Working in one of the most digitally advanced and forward-thinking media agencies in the region
- Regular on-the-job training provided to ensure success in your role
- An opportunity to work with and learn from highly experienced, action-oriented media practitioners
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise
Responsibilities of the Role
- Handling platforms like Display & Video 360 (ex-DBM), Campaign Manager (ex-DCM), The Trade Desk, Xandr, Google Analytics etc.
- Understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting
- Expertise in managing performance-driven clients to drive ecommerce sales
- Manage your workflow and responses to ensure agreed deadlines are met, service level agreements are fulfilled, and tasks are executed with 100% accuracy
- Review the campaign brief and generate programmatic media plans to deliver client objectives
Minimum Qualifications
- 12 years professional experience with digital media, preferably within a media agency or publisher trading desk
- Hands-on experience and knowledge in programmatic optimisation
- Experience in campaign implementation, optimization and reporting
- Understanding of Adserver, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, Brand Safety, Viewability, Ad fraud
- Competent in all Microsoft Office software
- Highly organized with strong attention to detail
- Demonstrated problem-solving skills, financial and numerical astuteness
What Your Job Looks Like
- Ensure accurate planning and implementation of all campaigns in DSP platforms
- Proactively request and implement all necessary trafficking and campaign tracking requirements
- Ensure tools are in place to provide accurate and detailed campaign reporting and feedback
- Proactively analyze delivery data across channels to identify optimization opportunities to deliver client objectives
- Focus on first-identity optimization levers (audience, supply source, temporal, frequency, target, geo, creative copy, etc.)
- Understand the consequences of optimization levers and have expertise in pulling them
- Regular WIP meetings and sharing of campaign performance
- Provide regular campaign reports with insights to influence planning and buying decisions
- Respond to ad-hoc campaign feedback requests
Campaign Management Responsibilities
- Undertake campaign setup for all campaigns within your portfolio
- Troubleshoot tracking and discrepancy queries
- Ensure campaigns are activated accurately and follow best practices
- Monitor campaign success through Google Analytics, DSP UIs, and automation dashboards
- Manage campaign budgets, daily spend levels, and tracking toward performance goals
- Analyze ongoing results to identify trends and key insights
- Provide thoughtful recommendations to exceed client goals
- Demonstrate strong knowledge of the programmatic/performance ecosystem
- Demonstrate strong fundamentals of Brand Safety, Viewability, and Ad fraud
- Execute various types of programmatic deal types
- Work closely with line managers to manage markets and support day-to-day campaign management
- Build strong working relationships with team, market teams, and client teams
- Deliver success across briefing, booking, setup, optimization, and reporting
Measures of Success
In Three Months
- Strong understanding of client brands and products
- Understanding of platforms and systems powering digital media
- Gained certifications on major programmatic platforms
- Developed relationships and trust with internal and client teams
In Six Months
- Become a trusted advisor and partner to clients and market teams
- Provide optimization suggestions and collaborate with the Programmatic Director
- Oversee effective and accurate campaign optimizations and delivery
In 12 Months
- Develop knowledge of additional online products and strategies
- Identify gaps, processes, and tools to improve campaign performance and efficiency
- Become a trusted advisor to client teams
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into global WPP and WPP Media networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
We offer employee resource groups, frequent in-office events, team wins celebrations, leadership sessions, and milestone celebrations.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunity to progress.
We believe the best work happens when we're together. We adopt a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process your information.
While we appreciate all applications received, only those candidates selected for an interview will be contacted
Please read our Privacy Notice for more information on how we process the information you provide.
