Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Key Responsibilities
- Lead and manage the end-to-end execution of bancassurance events and offline activations, including customer campaigns, bank partner engagement, agent activities, internal programs, and strategic launches, ensuring alignment with business objectives and bancassurance growth targets.
- Develop annual and quarterly event roadmaps, including event concepts, timelines, resource planning, and budget forecasting in collaboration with Marketing, Sales, Product, and Bancassurance stakeholders.
- Own the event budget management lifecycle, from planning, submission, approval, utilization, to post-event reconciliation-ensuring compliance with internal policies, cost efficiency, and optimal ROI.
- Act as the primary liaison with bank partners, ensuring event plans align with bank regulations, branding guidelines, approval processes, and service level agreements.
- Orchestrate cross-functional coordination with internal teams (Marketing, Compliance, Legal, Finance, Sales, Operations) and external vendors to ensure seamless execution and risk mitigation.
- Lead vendor and agency management, including briefing, negotiation, contract management, performance evaluation, and continuous improvement of vendor quality and cost effectiveness.
- Ensure all events meet regulatory, compliance, and brand governance standards, especially in relation to bancassurance rules, OJK guidelines, and partner bank requirements.
- Oversee on-site and technical event operations, including event flow, technical production, branding, logistics, and participant experience, ensuring high-quality delivery and issue resolution in real time.
- Drive post-event evaluation and performance analysis, including participant engagement, APE contribution, cost per APE, and qualitative feedback to support continuous improvement and business insights.
- Build and develop the event management team, including capability development, workload allocation, coaching, and performance management to support long-term departmental excellence
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
