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Enterprise Marketing Head

The MCG Group

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0-2 Years
4 months ago
202 Viewed
0 Applied

Job Description

Our client is seeking a dynamic and experienced Enterprise Marketing Head to lead the marketing efforts targeting enterprise clients. The Enterprise Marketing Head will play a pivotal role in shaping and executing the company's marketing strategies to effectively reach and engage with enterprise customers. It will work closely with cross-functional teams to develop and implement comprehensive marketing plans that drive brand awareness, generate leads, and support sales efforts.

Responsibilities:

  • Develop and execute integrated marketing strategies to effectively reach enterprise clients and achieve business objectives.
  • Collaborate with product management, sales, and other stakeholders to understand market needs, competitive landscape, and customer insights.
  • Lead the development of compelling messaging and positioning tailored to enterprise audiences, ensuring alignment with overall brand messaging and value proposition.
  • Oversee the creation of marketing collateral, including presentations, case studies, whitepapers, and other assets to support sales and marketing efforts.
  • Drive demand generation initiatives through various channels, including digital marketing, events, webinars, content marketing, and account-based marketing (ABM) strategies.
  • Manage marketing campaigns end-to-end, from planning and execution to performance analysis and optimization.
  • Build and maintain strong relationships with key stakeholders, including customers, partners, industry influencers, and media outlets.
  • Provide strategic guidance and leadership to the marketing team, fostering a culture of innovation, collaboration, and excellence.
  • Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.

Qualifications:

  • Bachelor's degree in marketing, business administration, or related field.
  • Proven track record of success in enterprise marketing roles, preferably within the technology industry.
  • Deep understanding of enterprise buyers, their needs, challenges, and buying behaviors.
  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans.
  • Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to diverse audiences.
  • Demonstrated leadership abilities, with experience managing and inspiring high-performing teams.
  • Experience with marketing automation platforms, CRM systems, and analytics tools.
  • Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.
  • Passion for technology and innovation, with a keen interest in staying abreast of industry trends and developments.

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