Employer Branding Analyst

About the Role

The Employee Branding Analyst is responsible for developing, implementing, and managing strategies to strengthen the company's employer brand, enhance talent attraction, and promote a positive employee experience. This role plays a key part in positioning the company as an employer of choice through authentic communication, impactful branding initiatives, and collaboration with internal and external stakeholders.

Guided by ESB's core values of Honesty, Empathy, and Agility, this role ensures that employer branding initiatives authentically reflect the company's culture, understand the needs and aspirations of talent, and adapt to evolving talent market trends and business priorities.

What You'll Do (Responsibilities)

• Develop and execute employer branding strategies and initiatives aligned with the company's culture, core values, talent priorities, and recruitment needs, ensuring that all initiatives authentically represent the employee experience and employer identity.
• Conduct market research, talent insights, and competitor benchmarking to strengthen the Employer Value Proposition (EVP), understand talent expectations, and identify opportunities to improve the company's positioning in the talent market.
• Own the annual employer branding roadmap, campaign plans, and content strategy, ensuring alignment with business priorities, recruitment needs, and key talent audiences while remaining agile in responding to changing business and talent market needs.
• Lead the development and execution of integrated employer branding campaigns across social media, career sites, recruitment platforms, and other relevant talent channels, ensuring consistent and credible employer brand messaging.
• Develop compelling employer brand storytelling and content, including employee stories, testimonials, videos, articles, and campaign assets that authentically showcase the employee experience and company culture, reflecting honesty, inclusivity, and empathy toward diverse employee and candidate perspectives.
• Build and manage strategic partnerships with universities, talent communities, professional organizations, media, and other external stakeholders to expand talent reach and strengthen employer brand presence through collaborative and mutually beneficial relationships.
• Lead employer branding activations and talent engagement initiatives, including campus events, job fairs, hiring events, company visits, webinars, and other online and offline campaigns, creating meaningful and engaging experiences for prospective talent.
• Monitor, analyze, and optimize employer branding performance using metrics such as social media engagement, talent pipeline growth, career site traffic, campaign effectiveness, and employer review platforms. Translate insights into actionable recommendations and continuously improve initiatives through data-driven decision-making and agile execution.

What Capabilities You'll Need (Requirements)

• Bachelor's degree in Human Resources, Communications, Marketing, Psychology, or a related field.
• 2+ years of experience in HR, employer branding, culture, or employee engagement roles.
• Strong understanding of employer branding, talent attraction, employee experience, and workplace culture, with the ability to translate organizational values into relevant and authentic talent-facing initiatives.
• Strong project and campaign management skills, with the ability to plan, execute, and manage multiple employer branding initiatives and timelines simultaneously while adapting to changing priorities.
• Strong storytelling, copywriting, and content development skills, with the ability to communicate compelling, honest, and authentic employee and company stories across different channels.
• Strong interpersonal, stakeholder management, and influencing skills, with the ability to collaborate effectively with internal teams and external partners, demonstrate empathy toward different perspectives, and build productive working relationships.
• Data-driven and analytical mindset, with the ability to monitor employer branding metrics, identify trends, evaluate campaign effectiveness, and translate insights into actionable recommendations.
• Creative, empathetic, adaptable, and collaborative, with a strong passion for workplace culture, employee experience, and building meaningful talent experiences.
• Demonstrates Honesty by maintaining authenticity and credibility in employer brand communication; Empathy by understanding employee and candidate perspectives and creating inclusive talent experiences; and Agility by adapting strategies, embracing new ideas, and continuously improving initiatives based on data, feedback, and changing business needs.