About the Company
Somos Digital is a creative digital agency providing localized brand building, brand content, and growth services to consumer brands targeting the United States and the EU. To date, we have created over 250 category-leading e-commerce brands. We are a Google Premier Partner, Shopify Partner, Amazon Ads, and Klaviyo Partner agency.
About the Role
EDM & Social Media Specialist
We are seeking a dynamic and creative EDM and Social Media Specialist. The ideal candidate will be responsible for developing and executing innovative social media strategies that seamlessly integrate with EDM campaigns to drive audience engagement, brand awareness, and conversion rates. This role requires a deep understanding of digital marketing trends, content strategy, and email marketing best practices.
Key Responsibilities
EDM Campaign Integration
- Write engaging copy for EDM campaigns and social media projects regularly.
- Manage and operate Klaviyo, including setup, scheduling, segmentation, and performance tracking.
- Oversee and optimize EDM performance/flows for existing and new clients.
- Analyze audience behavior and segmentation to craft personalized and effective EDM content.
- Ensure cohesive messaging between EDM and social media channels.
- Ensure a healthy audience list quality for all EDM clients.
Social Media Management
- Develop and implement comprehensive social media strategies aligned with EDM campaigns and overall marketing goals.
- Publish content, manage online communities, and provide timely responses across social platforms.
- Oversee daily social media operations, content creation, scheduling, and community engagement.
- Identify and implement trends, tools, and best practices to optimize social media presence.
- Run basic ad campaigns for social media projects, ensuring alignment with campaign objectives.
Analytics & Performance Tracking
- Monitor, analyze, and report on social media and EDM campaign performance metrics.
- Use insights to optimize campaigns and develop actionable recommendations.
- Conduct A/B testing for social media posts and EDM content to improve engagement and conversion rates.
Qualification & Skills
- Bachelor's degree in marketing, communications, or related fields.
- 3 years of experience in social media marketing and/or EDM campaign management.
- Proven experience creating and managing integrated social media and EDM strategies.
- Excellent copywriting and editing skills with attention to brand tone and consistency.
- Proficiency in social media platforms and tools (Meta, Instagram, TikTok, etc.)
- Hands-on experience with Klaviyo (or similar ESPs).
- An analytical mindset with basic knowledge of performance tracking.
- Self-motivated, adaptable, responsible, and able to juggle multiple campaigns.
Why Join Us
- Remote-friendly workplace.
- Exposure to brand and campaign work across multiple industries.
- Strong in-house design, photo, and video content creation capabilities to power your projects.
- A culturally diverse and creative team from across the world.
- Opportunities to grow with a professional digital marketing team.
