Ecommerce Specialist

Key Responsibilities:

• Create and optimize product listings: titles, descriptions, bullet points, images, tags, and categories to maximize conversion.
• Plan and execute paid acquisition (marketplace ads, Google Ads, Meta Ads) and organic growth (SEO for web & marketplace) strategies.
• Manage content for product pages, landing pages, and promotional assets; coordinate photo/video and UGC/influencer assets.
• Run promotions, bundles, flash sales, and marketplace programs; liaise with marketplace account managers for visibility opportunities.
• Monitor inventory levels, coordinate with supply chain/fulfillment to prevent stockouts and reduce lead times.
• Analyze sales, traffic, conversion, ACoS/ROAS, margin, CAC, and other e-commerce metrics; prepare actionable reports and recommendations.
• Work with marketing, brand, creative, and customer service teams for product launches, seasonal campaigns, and customer experience improvements.
• Monitor product reviews and customer feedback; initiate corrective actions to protect brand reputation and ratings.
• Maintain daily/weekly/monthly dashboards and hit defined KPIs.

Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 2+ years of experience in e-commerce, marketplace management, or digital marketingexperience in beauty/cosmetics preferred.
• Familiarity with major marketplaces and platforms (e.g., Shopify, Shopee, Tokopedia, Lazada, Amazon) and marketplace policies.
• Hands-on experience with paid ads (marketplace ads, Google, Meta) and SEO best practices for e-commerce.
• Strong analytical skills; proficient with Google Analytics, marketplace dashboards, Excel/Google Sheets (pivot tables, formulas).
• Knowledge of inventory management, pricing strategy, margin optimization, and conversion funnels.
• Excellent product copywriting skills and understanding of cosmetic claims/regulations.
• Strong project management, communication, and cross-functional collaboration skills.
• Detail-oriented, data-driven, target/KPI focused.
• English proficiency (reading/writing); additional languages a plus.