We're looking for an E-commerce Growth & Strategy Specialist to own the performance story across our marketplace channels — Shopee, Tokopedia, Lazada, and TikTok Shop. This role sits at the center of our marketplace funnel: you'll monitor traffic, product visitors, conversion rate, and other key metrics, diagnose what's holding growth back, and drive the initiatives that fix it. The goal is simple — improve funnel health and grow marketplace revenue.
Key Responsibilities
- Monitor and analyze daily, weekly, and monthly performance across all marketplace channels (Shopee, Tokopedia, Lazada, TikTok Shop): traffic, product visitors, click-through rate, conversion rate, average order value, and add-to-cart rate.
- Diagnose the root causes behind performance dips or plateaus — whether it's listing quality, pricing, stock availability, ads efficiency, or competitor activity — and back up findings with data.
- Design and recommend growth initiatives (promotions, bundling, pricing adjustments, listing/content optimization, campaign timing) to lift conversion rate and revenue.
- Partner with marketing, content, and marketplace operations teams to implement growth initiatives and track results.
- Build and maintain regular performance dashboards and reports for management, highlighting channel health, wins, and risks.
- Run competitor and market benchmarking across marketplaces to identify new opportunities.
- Design and run A/B tests or pilot initiatives on listings and promotions, and measure their impact.
- Stay current on marketplace platform algorithm changes, new features, and best practices across Shopee, Tokopedia, Lazada, and TikTok Shop.
Requirements
- Bachelor's degree in Business, Marketing, Statistics, or a related field.
- 2–4 years of experience in e-commerce, digital marketing, or growth/analytics roles, with hands-on experience managing marketplace channels (Shopee, Tokopedia, Lazada, and/or TikTok Shop).
- Strong analytical skills; comfortable working with marketplace seller-center dashboards (Shopee Seller Center, Tokopedia Seller Center, Lazada Seller Center, TikTok Shop Seller Center), Excel/Google Sheets, and other analytics tools.
- Solid understanding of e-commerce funnel metrics — traffic, visitors, CTR, conversion rate, AOV — and how they connect to revenue.
- Experience with data visualization/reporting tools (Looker Studio, Power BI, or similar) is a plus.
- Strong problem-solving mindset — able to translate data into clear, actionable recommendations.
- Good communication and cross-functional collaboration skills.
- Detail-oriented, proactive, and comfortable working in a fast-paced, target-driven environment.
