e-Commerce Content & Merchandising Assistant

Indigo Luna creates conscious yoga & lifestyle clothing that honours and empowers the diverse female form. We craft timeless designs with intention and care, using natural materials and ethical production practices.

About the Brand

At Indigo Luna, our foundation is connection. To our community, to nature and to the self. We are a place where women feel inspired, seen, understood, and can reconnect with nature and their own right to be soft and live fully. Every decision we make is rooted in deep intention.

The Role

Our website is where a lot of Indigo Luna's growth shows up: in our product pages where customers browse, the content that brings each collection to life, and the way our online store is organised to guide from browsing to buying. Most of that happens on a phone, so we build, write and merchandise with a mobile first approach.

This role sits at the intersection of creative problem solving, content collation and merchandising strategy. We're looking for a creative, detail-driven, organised e-Commerce Content & Merchandising Assistant with an excellent visual eye to support the Online Growth Manager with PDP builds, content selection, editing & uploads and website merchandising across our Shopify store. It is hands-on and executional, and it asks for strategic thinking as much as taste. Why a collection is ordered the way it is, what a customer sees first on a small screen, and where/how we test next.

You'll work closely with the Online Growth Manager and alongside the wider e-Commerce and Marketing team, keeping our online store accurate, current and easy to shop across multiple markets.

If you're creative, organised, detail-oriented and enjoy the technical side of digital merchandising, we'd love to meet you.

Key Responsibilities

PDP Builds & Product Catalogue

• Create and configure new products in Shopify, with accurate tagging, metafields, collections and pricing
• Build and update PDPs, including product video, imagery, product details and product metafields
• Coordinate with Operations to keep inventory and stock syncing accurate across systems
• Support backend builds for new collections and limited releases
• Run full pre-launch QA checks so new products go live without issues

Website Content

• Edit, upload and manage campaign assets in line with the marketing calendar
• Keep the site feeling current between launches, drawing on our full shoot library so homepage, collection and story pages are refreshed regularly, not only when a new collection drops
• Maintain blog posts, evergreen content pages and storytelling sections of the website
• Support updates in the Shopify Theme Editor, including homepage, landing pages, PDP templates and collection layouts, building and checking every change mobile first

Website Merchandising & UX

• Own weekly product merchandising across collections, including reordering, tagging, cross-sells and recommendations
• Bring a strategic lens to that work, using sell-through, stock position and on-site performance to decide what sits where and why, rather than ordering a grid on looks alone
• Support navigation updates, filtering improvements and on-site UX changes
• Support A/B testing tied to merchandising and layout changes
• Run regular QA checks across desktop and mobile, flagging issues with product display, layout and functionality
  

• Full working rights within Indonesia - this is a must have
• 1 to 3 years experience in e-Commerce, digital marketing or Shopify management
• Experience in fashion is preferred
• Strong working knowledge of Shopify (Shopify Plus experience preferred)
• Highly detail-oriented with strong QA skills and a strong creative eye
• Organised, with the ability to manage multiple moving parts at once
• Thinks strategically about merchandising: able to form a view on what should change, test it and explain the reasoning
• Comfortable with A/B testing and confident reading results to decide what to keep, change or roll back
• Basic understanding of website UX principles, and a mobile-first instinct for how a page should behave
• Deeply aligned with Indigo Luna's values, tone and intentional approach to growth

Why Indigo Luna

• Join a warm, thoughtful team committed to conscious creation and mindful growth
• Work with a brand that values integrity, artistry, femininity and emotional connection
• Build deep expertise in Shopify merchandising and on-site content
• Flexible work environment
• Help scale a global, purpose-driven fashion brand

We are a values-led company. The ideal candidate will live and breathe these principles:

• Integrity: Being honest in our practices and communications
• Responsibility: Always prioritising people and planet over profit
• Empathy: Working as one team and treating all people with respect
• Innovation: Continuously seeking better ways of working and growing
• Growth & Wellbeing: Investing in personal development and fostering a healthy work-life balance

Ready to grow with us

If this role excites you, we'd love to hear from you. Please share your CV to [Confidential Information], inclusive of your Shopify experience and examples of product pages, content or merchandising work you've done. Apply now and help us build and merchandise the Indigo Luna online experience.