E-Commerce Ads Specialist

Job Description

• Act as a Marketplace Ads specialist (TikTok Shop & Shopee), optimizing ad tools and features to drive sales performance and ROAS.
• Manage end-to-end marketplace ads campaigns, including planning, setup, execution, daily monitoring, and ongoing optimization.
• Analyze campaign performance and make data-driven decisions to improve conversion, efficiency, and revenue growth.
• Coordinate and execute ads strategies across multiple brands, ensuring alignment with overall business goals.
• Review and provide direction to the operations and content/VDO team for ads creative development.
• Monitor daily performance in the Ads dashboard, identify performance issues based on data, and continuously optimize to achieve target results.
• Take ownership of ads performance and results, including revenue contribution and ROAS.

Job Requirements

• Bachelor's Degree in a relevant field (Marketing, Communication, or equivalent experience).
• Fluent in English.
• Minimum 1 year of experience in marketplace ads or performance marketing.
• Strong understanding of performance marketing, conversion funnels, and customer acquisition in e-commerce.
• Solid knowledge of marketplace advertising logic and algorithms (TikTok Shop Ads, Shopee Ads).
• Experience with TikTok Shop Ads is a strong advantage.
• Comfortable working with data and reports using Microsoft Excel or Google Data Studio.
• Familiar with current e-commerce and performance marketing trends.
• Experience in campaign planning, creative review, and working closely with creative/content teams.
• Proactive learner with a strong interest in marketplace ads, TikTok Shop, and continuous optimization.