Responsibilities
Responsible for overseeing and managing the daily execution of digital marketing strategies for assigned brands. This role ensures all digital marketing activities across owned, paid, and earned media are executed effectively and aligned with brand objectives, with a focus on optimizing every stage of the marketing funnel (Awareness, Consideration, Conversion). The position also involves coordinating and guiding both internal teams (e.g., e-commerce and CRM teams) and external partners/agencies involved in digital marketing activities.
Requirements
- Minimum 2 years of experience in Digital Marketing.
- Strong understanding of Paid Media Execution, including Meta Ads and Google Ads campaigns.
- Familiar with key digital marketing KPIs such as CTR, CPC, CPA, and ROAS.
- Experience in optimizing campaigns across the marketing funnel.
- Ability to manage Owned Media channels including websites, e-commerce platforms, apps, and email marketing.
- Basic knowledge of SEO and landing page optimization.
- Experience in social media marketing.
- Ability to coordinate engagement campaigns and manage basic community as well as KOL/Influencer activities.
