Digital Marketing Supervisor

3-5 Years

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Early Applicant

Job Description

Responsibilities

Design, launch, and manage a tiered loyalty program on Shopify
Drive loyalty program enrollment across all channels including website, offline stores, WhatsApp, and post-purchase email
Grow website revenue
Diagnose and optimize the full conversion funnel: homepage product discovery checkout post-purchase
Benchmark against best-in-class brands and close gaps
Manage and optimize marketplace (Shopee) conversion
Grow WhatsApp online revenue
Manage digital ad campaigns and optimize for ROI
Activate existing RFM segmentation
Select and implement a WhatsApp CRM tool for personalized selling at scale
Design win-back campaigns for the dormant segment
Shift WhatsApp from broadcast blasts to personal relationship selling
Build post-purchase sequences (confirmation shipping follow-up review request)
Create lifecycle flows: welcome series, reactivation, tier upgrade notifications
Build dashboards including net revenue per channel, repeat purchase rate, loyalty member revenue %, AOV, and inventory aging
Deliver data-driven recommendations for channel allocation and spend

Requirements

35 years in e-commerce, digital marketing, or CRM
Experience with Shopify or similar e-commerce platforms understands how to brief developers and QA their output
Hands-on CRM experience: customer segmentation, lifecycle marketing, and experience with at least one CRM platform
Analytical and data-driven comfortable pulling insights from Shopify Analytics, Google Analytics, and customer databases
Understands e-commerce operations: fulfillment, inventory, and onlineoffline channel integration
Builder mentality you'll create systems from scratch, not maintain existing ones
Strong cross-functional communicator works across production, warehouse, retail, and design
Experience owning or directly contributing to a revenue target